????麥當勞稱，為重振美國業績，公司正在“努力工作”，以簡化菜單。然而，在10月份開展的一項調查中，大多數加盟店稱麥當勞沒能實現簡化菜單的承諾。麥當勞已將簡化菜單列入公司任務清單大概一年時間了。

????重獲中國消費者的信任。麥當勞美國的同店銷售額下滑之所以令人擔憂，其中很大一部分原因在于，公司并不知道都有哪些問題需要重點解決。但在亞洲，至少麥當勞知道問題出在哪兒。

????一家供應商銷售過期肉的丑聞，還在持續損害麥當勞在日本和中國的業績。當前，麥當勞希望通過改良菜單和優惠方案來解決問題，但最終，唯一的解決方法就是等待。

????百勝餐飲集團（Yum Brands）同樣受到了這起肉類供應商丑聞的影響。10月份，百勝估計，該區域業績的恢復需要至少6到9個月的時間。所以，至少在國際層面上，麥當勞面臨的是一場等待游戲。（財富中文網）

????譯者：崔向前

????審稿: 李翔

????McDonald’s maintains that to restore momentum in the U.S., it is “diligently working” to simplify the menu. However, in an October survey, the vast majority of franchisees stated that McDonald’s had failed so far to fulfill its promise to streamline the menu, something that has been on the company’s to-do list for about a year.

????Regain China’s trust.McDonald’s U.S. same-store sales slump is disturbing for the chain in large part because there is no one problem the brand can focus on. At least in Asia, McDonald’s knows what the issue is.

????The scandal surrounding a McDonald’s supplier selling expired meat has continued to damage McDonald’s performance in Japan and China. Currently, the chain hopes to fix the problem by leveraging menu options and deals, but ultimately the only fix is to wait it out.

????Yum Brands, who was also affected by the meat supplier scandal, estimated in October that recovery in the region would take at least six to nine months. So, internationally at least, it’s a waiting game for McDonald’s.