????那么這意味著什么呢？該發言人堅稱，“目前還沒有任何細節可供透露”，并表示現在說特斯拉正在考慮特許經營是不準確的。

????有行業內幕人士表示，所謂的“混合型”模式可能意味著以州為單位開展特許經營，也就是說在那些最嚴厲反對直銷的州里開放特許經營，比如加利福尼亞州和得克薩斯州。或者它可能表示特斯拉將針對現有特許經營法規做出某些調整，以滿足現行法規的某些方面，同時繼續與有關各州法規的某些方面保持對抗。

????國際特許經營協會理事會（International Franchise Association Board）的成員、公關公司No Limit Agency的CEO尼克?鮑威爾斯指出：“這個童話也要與時俱進了。雖然有些評論人士可能會反感一陣子，但是只要公眾或是那些想買特斯拉的人支持這種轉變，需求又放在那里，就沒什么關系。”

????如果開放特許經營是不可避免的，那么特斯拉為什么還在堅決否認自己會搞特許經營？鮑威爾斯認為這可能與品牌聲譽有關。“（不開放特許經營）可能符合它的品牌認知……即高檔、高端、先進等等特質。”

????換句話說，目前特斯拉之所以一直反對特許經營，獨自力斗各大經銷商，就是因為它要塑造與傳統汽車品牌不同的形象。不過一旦特斯拉想要確保它在全美范圍內的存在，“混合型”模式的出現或許就不可避免，而這種“混合型”模式看起來很像特許經營。（財富中文網）

????譯者：樸成奎

????What could that mean? The spokesperson maintained that there are “no details at this point,” and that it would be inaccurate to say that the company was considering franchising.

????Industry insiders posited a hybrid model could mean franchising on a state-by-state basis, focusing on states with the strictest pro-franchising policies, like California and Texas. Or, it could mean adjusting to meet some aspects of existing auto franchising regulations, while continuing to fight other aspects of state regulation.

????“The fairy tale is going to have to evolve,” says Nick Powills, a member of the International Franchise Association Board and CEO of public relations firm No Limit Agency. “The critics are going to hate it for a moment, but as long as the general public or those that are willing to buy a Tesla support it and the demand is there it won’t matter.”

????If it’s inevitable, then why is Tesla still denying claims that it will franchise? Powliss says brand reputation has something to do with it. “[Tesla not franchising] probably matches the brand perception… of up-class, upscale, state of the art, everything else that comes with a Tesla vehicle.”

????In other words, for now, Tesla has to keep fighting against franchising and auto franchises because its brand as the alternative to the traditional auto industry depends on it. However, don’t be surprised if, once Tesla wants to ensure its national presence, a “hybrid model” emerges that looks a lot like franchising.