全球研發投資10強企業
????“創新”這個詞似乎已經泛濫成災,原因是營銷人員滿世界地用它。那么,哪家公司在研發方面的實際投資最多呢?事實證明,企業研發支出額度已經達到了前所未有的水平。咨詢公司思略特[Strategy&,前博斯公司(Booz & Co.)]的《全球創新1000強》報告(The Global Innovation 1000)為我們揭示了在創新方面投入最多的上市公司。該報告顯示,去年這1000家企業的創新投資達到了創紀錄的6470億美元,較去年增長約90億美元,而這一數字占全球創新總投資的五分之二。 ????這些資金都用在了何處呢?在過去10年中,醫療保健和計算機這兩個行業占據了全球研發總支出的半壁江山。其他資源密集型行業還包括汽車和軟件。為了更好地了解大公司在研發預算方面的運用之道,《財富》(Fortune)雜志對思略特報告中的前10名企業進行了梳理,結果如下。 |
????“Innovative” has become, it seems, a trite descriptor, since marketing departments plaster the word everywhere. So who is actually investing the most in research and development? As it turns out, companies are spending more on R&D than ever before. The Global Innovation 1000, a list of public companies that spend the most on innovation, last year invested a record $647 billion, an increase of $9 billion over the previous year. That total represents two-fifths of all innovation spending by organizations worldwide, according to a report from Strategy&, the consultancy formerly known as Booz & Co. ????Where does all that money go? Over the past decade, two industries have accounted for half of all R&D spending: healthcare and computers. Other resource-intensive industries include healthcare, autos, and software. Fortune combed through the annual reports of Strategy&’s top 10 to learn more about how big companies spend their R&D budgets. Here’s what we found. |
????1. 大眾汽車 ????? 2013年研發支出:135億美元 ????? 占收入的百分比:5.2% ????這家德國汽車廠商連續第三年在思略特研發開支榜單上獨占鰲頭。大眾汽車(Volkswagen)表示,它為研發投入資金的原因在于,作為“競爭力強,善于創新的汽車制造商,大眾必須全面滿足一系列環保和安全標準?!痹摴緦⒑艽笠徊糠仲Y金用于研發混合動力汽車和新技術,包括部分品牌(大眾共有12個品牌)的半自動駕駛功能。該公司還打算全面降低所有車型的二氧化碳排放量,并通過多渠道投資讓汽車向電動化邁進。 |
????1. Volkswagen ????? R&D spending in 2013: $13.5 billion ????? As a percentage of revenue: 5.2% ????For the third year in a row, the German carmaker tops the Strategy& list of research and development spenders. Volkswagen says its spending results from being a “highly competitive and innovative car manufacturer which must fulfill a whole host of environmental and safety standards.” Much of that spending has gone into hybrid vehicles and adding new technology, including semi-autonomous features to some of its 12 brands. It also is looking to reduce CO2 emissions across its fleet and invest in ways to electrify vehicles. |