????黑莓在改變企業文化和建立士氣上做得怎么樣？你是如何在公司內部“尋根”的？

????每個CEO的傳統做法都是加入公司后談談宏圖遠景，而我則主要關注執行。當士氣低落、人們紛紛離你而去的時候，你更要確保執行到位。我很高興在這個關口看到很多忠誠員工浮出水面。他們不僅支持“尋根”戰略，而且懂得它背后的意義。另外，企業的穩定不光來自大家的看法，更來自賺錢的能力，所以我非常關注賺錢。如果大家整天想著公司會不會裁員，是沒法保持士氣的。我大膽地向公司宣布，公司的裁員已經結束了。我不想給人一種公司現在士氣很高的印象，但它會變得很高的。我預計拐點明年就會到來，我們會扭虧為贏。如果沒有好的成績，士氣將很難扭轉。

????金?卡戴珊與黑莓是什么關系？這位真人秀電視明星最近在一次科技會議上向觀眾表示，她喜歡收藏黑莓手機。你現在有多喜歡她？

????我不認識這位女士。每次有黑莓的死忠粉主動跳出來說她喜歡黑莓，我都很高興，特別是她這樣的名人。我并沒有她的聯系方法。當然我很喜歡她的表態。（財富中文網）

????譯者：樸成奎

????What about changing the culture and building up morale at BlackBerry? How have you re-pivoted internally too?

????The traditional way for every CEO is to come in and talk about the vision; I tend to focus on execution. When morale is down and people are leaving you really need to make sure your execution is aligned. I am quite pleased that there are a lot of very loyal employees that have risen to the occasion. By returning to the roots they not only feel comfortable, but they surely understand it. The stability has to come from not only public opinion but by making money. So I’m very focused on making money. You can’t keep their morale high if they keep looking over their shoulder and wondering if there will be layoffs. I took the bold statement of telling the company that we’re done with the layoffs. I don’t want to give the impression that morale’s great. But it will be great. I expect the crossover point to happen next year, and we will turn around and make ourselves profitable. Without the results it’s hard to turn around people’s morale.

????What’s up with Kim Kardashian and BlackBerry? The reality TV star recently told a tech conference audience that she hoards BlackBerrys. How much do you love her right now?

????I don’t know the lady. Every time there is a die-hard fan, especially someone as well known as she is, that spontaneously and unprompted says she loves BlackBerry, I love it. I just don’t know how to connect to her. Of course I love it.