????這種合作也有其局限性。比如，一位ClassPass用戶每月最多只能去同一家健身房三次，還有一些健身房禁止用戶選擇那些往往會售罄的課程。不過，通過給人們提供方便的混合健身方式，比如今天拳擊，明天空中瑜伽，ClassPass希望取代作為健身房默認選擇的月度會員制。卡達奇亞把它比作“健身的潘多拉魔盒”。

????一些健身中心擁有大批付費卻幾乎不鍛煉的會員，與它們相比，卡達奇亞說：“我們希望人們多多使用我們的服務。我們公司最重要的業績指標是預訂課程量。當然，我們需要實現盈利目標，但如果預定課程量開始減少，那對我們來說不是個好消息?！?/p>

????去年，ClassPass完成了5萬次課程預定，這一數字今年超過了100萬。今年3月，公司得到了200萬美元的種子基金，9月又宣布獲得了另外1,200萬美元的注資。

????弗里茨?朗曼是ClassPass最近一輪融資的主要投資者，他也是該公司種子階段的投資人之一。他說，“與他們接觸之后，我感到有點吃驚，因為他們居然沒有被更多的投資者包圍。他們在真真正正地改善人類的生活。沒幾個公司敢說：‘我們正在讓人們變得更健康，更快樂。’”朗曼曾在2013年將自己的移動推薦公司Livestar賣給了Pinterest。

????ClassPass的創立緣起于一次讓人沮喪的經歷，那一次，卡達奇亞怎么也找不到自己想要的健身課程。2011年，卡達奇亞是華納音樂（Warner Music）數字戰略和商業發展部的一名職員。從3歲起開始學舞蹈的她，花了一下午在網上搜索當晚的芭蕾課。

????她說：“那件事太讓人郁悶了。一堂課不過一個小時，但我花了一個小時才找到它?！?/p>

????當年晚些時候，卡達奇亞創立了Classtivity，這是一個類似于訂餐網站OpenTable，供用戶預定健身課程的平臺。在做公司推廣時，她遇見了后來的共同創始人瑪麗?比金斯。比金斯曾為美國橄欖球大聯盟（National Football League）和迪斯尼（Disney）等品牌設計營銷活動。兩人合作調整了Classtivity的運營模式，并在今年年初將其更名為ClassPass后重新推出。

????目前，ClassPass系統中有超過1,000門課程，這給健身愛好者提供了很大的方便。但卡達奇亞的設想不止于“出點汗的生活”——這是公司的非官方口號之一。接下來，她想提供烹飪課、音樂課等類似服務。在她看來，ClassPass是一個生活品牌，而不是健身品牌。

????她表示：“我們不想成為耐克（Nike）。我們將會加入新產品，讓人們的生活變得更好?！?/p>

????卡達奇亞說到做到：她是Sa Dance Company的創始人兼藝術總監，這是一家位于紐約的南亞舞蹈團，而ClassPass也在紐約設立了分部。創建這家公司的歷程使她意識到，并沒有多少年輕上班族在追求健康的業余愛好（即不是圍繞喝酒展開的活動）

????她說：“每個周六早晨，我起床后就會去鍛煉，而其他人則會去吃早午餐，喝酒。我的行為就像說：‘我待會兒再來見你，現在我得先去做我最重視的事。’”

????卡達奇亞認為自己非常幸運地擁有一份事業和充滿激情的生活規劃，她希望ClassPass能幫助其他人也實現精神和身體的平衡。

????她表示：“這一切都是為了賦予你權利，讓你的生活豐富起來。”她引用奧普拉?溫弗瑞的口頭禪說：“過最好的生活?！保馗ト鸷褪返俜?喬布斯是卡達奇亞的商業偶像。）

????卡達奇亞補充道：“我們邀請你參與進來，體驗一下。我們希望你能找到讓生活變得更加美好的那件事。”（財富中文網）

????譯者：嚴匡正

????There are limits: a ClassPass user can visit the same studio up to three times per month, and some studios block users from signing up for classes that regularly sell out. But by giving people easy ways to mix up their workouts—say, boxing one day, aerial yoga the next—the company hopes to displace standard monthly gym memberships as the default option for exercise. Kadakia likens it to “the Pandora of workouts.”

????“We want people to use it,” she says, as opposed to gyms whose membership rosters are rife with clients who pay but rarely go. “The No. 1 metric that the whole company stands behind is our reservations number. We obviously need to hit our business metrics, but if the number of classes people are going to starts declining, that’s bad for us.”

????Last year, ClassPass facilitated 50,000 class reservations; this year, they’ve done more than one million. In September, they announced $12 million in new funding, in addition to the $2 million in seed funding they raised in March.

????“I was sort of surprised that they weren’t being swamped by more investors when I got in touch with them,” said Fritz Lanman, who sold his mobile recommendations company Livestar to Pinterest in 2013 and led the ClassPass’ most recent financing and invested in their seed round. “They’re improving people’s lives, literally. Not many companies can say, ‘We’re making people healthier and happier.’”

????ClassPass was born out of Kadakia’s frustration with finding an activity of her own. While working in the digital strategy and business development division of Warner Music in 2011, Kadakia—a dancer since the age of 3—spent an afternoon tumbling down an Internet black hole, searching for a ballet class to attend that evening.

????“It was the most miserably frustrating thing,” she says. “A class is an hour and it took me an hour to find it.”

????Later that year, Kadakia founded Classtivity, a kind of OpenTable like system for reserving spots at fitness classes. While trying to market the company, she met her eventual co-founder Mary Biggins, who previously built marketing campaigns for brands including the National Football League and Disney DIS 0.36% . Together, they tweaked the company’s model and at the beginning of this year relaunched as ClassPass.

????With more than 1,000 classes currently in their system, ClassPass is kind of a golden ticket for workout fiends. But Kadakia has visions beyond “living the sweaty life,” one of the company’s unofficial mottos. Down the line, she envisions offering things like cooking classes and music lessons, and she sees ClassPass as a lifestyle rather than a fitness brand.

????“We’re not trying to be Nike,” she says. “It’s about evolving into new products that are going to make people’s lives better.”

????Kadakia practices what she preaches: she is the founder and artistic director of the Sa Dance Company, a South Asian dance troupe based in New York, where ClassPass is also headquartered. Launching that group made her realize how rare it was for young professionals to partake in healthy hobbies (i.e., those not based around alcohol).

????“I woke up every Saturday morning and I would go to rehearsal, and everyone else would be going to brunch and getting drunk,” she says. “I was like, ‘I’ll meet you later, but I want to go do something I care about first.’”

????She considers herself lucky to have a career and a passion project, and hopes ClassPass will help other people find their mind-body cocktail of choice, too.

????“It’s about empowerment, enrichment,” she says, citing Oprah Winfrey’s mantra, “live your best life.” (She considers Winfrey a business idol, along with Steve Jobs.)

????“We require you to commit and have an experience,” Kadakia adds. “We want you to find that thing that will make your life better.”