??????4、廣告

????更多的可穿戴屏幕意味著營銷人員擁有更多廣告空間，你懂的。畢竟，可穿戴設備是一張便攜式“空白畫布，非常適合投放極具針對性的信息，尤其是那些更加與用戶相關，更加符合用戶情境的信息?！?/p>

????廣告商已經開始搶占可穿戴設備的陣地。他們設計了巧妙的新方式，對使用谷歌眼鏡（Google Glass）、智能手表、虛擬現實耳機和其他可穿戴設備的用戶推送定制化的營銷信息。只要你穿上可穿戴設備并看著它的屏幕，廣告就會隨之而來。

????5、醫療

????飛速發展的可穿戴設備已經開始幫助許多用戶監視一切健康信息，從消耗和燃燒的卡路里，到入睡步驟，不一而足。如今，在規模2.8萬億美元的美國醫療保健行業中，具備遠見卓識的企業正在設法利用可穿戴設備收集的數據來吸引顧客并盈利。剩下的只是時間問題了。

????普華永道認為，沃爾格林（Walgreens）將成為這個競爭激烈的新興領域的領頭羊。該公司正在提供可在其門店和網站充當現金使用的積分，用來交換超過100萬Fitbit、iHealth和Jawbone追蹤器用戶的健康數據。他們的大創意是：做出健康的選擇，給我們你的數據，我們將給你獎勵。到目前為止，這很管用。

????估計健康行業將會有許多公司效仿這一做法。普華永道認為，未來一年中會有很多公司提供各類基于可穿戴設備的激勵項目，而顧客將在很大程度上接受它們。

?????6、零售

????可穿戴設備很快就會在我們的日常購物體驗中扮演重要角色。不幸的是，像如今的其他數據產品一樣，它們也可能遭受隱私和數據泄露的威脅。

????在普華永道的調查中，千禧一代比其他受訪者更有興趣感受可穿戴設備帶來的全新購物互動體驗。繁忙的父母同樣躍躍欲試，其中有76%表示他們愿意用可穿戴技術來體驗更加“愉悅和高效”的購物流程——從購物前和購物期間的產品研究和對比，一直到結賬。

????盡管仍然處于萌芽階段，但可穿戴市場預計將出現爆炸式增長。許多人表示可穿戴設備會永遠改變我們生活、工作和辦公的方式。為了保持競爭力，你的公司也許需要采用能夠融入可穿戴設備的前沿技術。你準備好了嗎？（財富中文網）

????譯者：嚴匡正

??????4. Advertising

????More wearable screens equal more places for marketers to — you guessed it — advertise. After all, wearables are portable “blank canvases for highly targeted message placements, especially in the form of content with greater relevancy and context to the user.”

????Advertisers are already pouncing on wearables, devising new, clever ways to deliver personalized marketing messages directly to people who don Google Glass, smartwatches, virtual reality headsets and you name it. If you can wear it and stare at it, the advertisers will come.

?????5. Healthcare

????A fast-growing crop of wearables already help health-conscious people monitor everything from calories consumed and burned to steps taken to sleep and more. Now, forward-thinking companies in the $2.8 trillion U.S. health-care industry are exploring ways to drive engagement and, yes, derive profits from the data all those wearables in the wild capture. It was just a matter of time.

????PwC highlights Walgreens as emerging leader in this new, yet already hotly competitive space. The company is funnelling wearable-sourced data from more than one million customers (using Fitbit, iHealth and Jawbone trackers) in exchange for points that can be used like cash in its stores and on its website. The big idea: Make healthy choices, give us your data and we’ll give you rewards. So far, it’s working.

????Expect a slew of additional health- and wellness-focused companies to follow suit. In the years ahead, PwC sees many offering a variety of wearable-related incentive programs, and consumers being largely receptive to them.

?????6. Retail

????Wearables will soon play a central role in our everyday retail experiences. Unfortunately they’ll likely also be as haunted by privacy and data breach threats and concerns as all other things digital these days.

????In PwC’s research, millennials expressed more interest in wearable-enhanced retail interactions than others surveyed. Busy parents want in, too, with 76 percent saying they’d like to use wearable tech for more “pleasant, efficient” shopping experiences — from pre-store and in-store product and deal research and comparison, all the way to the checkout.

????While still only in its nascent stages, the wearables market is expected to explode. Many say wearables will forever change the way we live, work and do business. To remain competitive, your company might have to adopt a competitive wearables-integrated edge. Are you ready?