????年終大獎

????贏家

????福特、通用、豐田和大眾集團在北美年度汽車和皮卡大獎榜單上各有三款車上榜。這些獎項是由50位汽車記者組成的評審團（本人是創始會員）評出的，近年來在業界的地位日益重要，角逐非常激烈。

????輸家

????在這張榜單上，無論是通用、豐田、大眾、還是其他廠商，今年都無法跟福特相抗衡。福特上榜的兩款車型是野馬（Mustang）和F-150，這兩款車的2015版都進行了全新設計，飽受汽車媒體界的鐘愛。您完全可以跳過投票，今天就可以用這兩款美國本土車型的名稱來雕刻獲勝者獎杯。

????歷史回聲

????贏家

????保時捷北美公司首席執行官德特勒夫?馮?普拉滕在最近舉辦的巴黎車展上的言論，可謂與通用汽車前首席執行官羅杰?史密斯的一番話遙相呼應。被問及保時捷是否會開發更便宜的入門級車型時，馮?普拉滕回應道：“我們的入門車就是二手車項目。”這番高論讓人想起了史密斯1988年送給美國消費者的經典建議，當時，被問及應該如何應對廉價日本進口車的挑戰時，他說：他們應該“買輛二手別克（Buick）”。

????輸家

????瑪麗?芭拉在2025年戰略發布中稱，下一個十年初期，通用的全球利潤率目標為9-10%。她是否在借此呼應自己的前輩杰克?史密斯？早在1990年代初，時任通用汽車CEO史密斯就制訂了一個5%的利潤率目標，并將這一目標維持到其任期結束的2000年。需要提醒芭拉的是：通用從來就沒有真正接近過這個目標，而且已經被史密斯的繼任者悄無聲息地放棄了。（財富中文網）

????譯者：清遠

????Year-end awards

????Winners

????Ford, General Motors, Toyota, and Volkswagen Group each placed three entries on the short list for North American Car and Truck of the year honors. The awards, voted by a jury of 50 automotive journalists (of which I was a charter member), have gained in importance in recent years and are fiercely contested.

????Losers

????GM, Toyota, VW, and every other automaker on the short list, none of whom stands a chance this year against Ford. Its entries are Mustang and F-150, both of which have been redesigned for 2015 and are adored by the motoring press. You could skip the voting and engrave the winners’ trophies today with the names of these two hometown favorites.

????Historic echoes

????Winner

????Detlev von Platen, CEO of Porsche Cars North America, was channeling former GM CEO Roger Smith at the Paris auto show recently. When asked whether Porsche would develop a more affordable entry-level car, von Platen replied, “Our entry model is our pre-owned program.” His comment recalled Smith’s memorable advice to American consumers in 1988 when asked how they should react to low-priced Japanese imports. Said Smith: They should “buy a used Buick” “

????Loser

????Was Mary Barra channeling former boss, GM CEO Jack Smith, when she announced a global profit goal of 9-10% percent early next decade in her 2025 strategy announcement? Back in the early 1990s, Smith set a five percent profit margin goal and maintained it until his term ended in 2000. Note to Barra: GM never came close to reaching the target, and Smith’s successor quietly dropped it.