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惠普風光不再,但復興希望猶存

惠普風光不再,但復興希望猶存

Adam Lashinsky 2014年10月17日
分析師史蒂芬?米盧諾維奇聲稱,惠普依然是全球最大的科技公司之一,CEO梅格?惠特曼正將她的管理團隊凝聚起來,“為勝利而戰”。

????2005年,卡羅爾?盧米斯為《財富》雜志(Fortune)撰寫了一篇惠普公司(HP)首席執行官卡莉?菲奧莉娜收購康柏公司(Compaq)的計劃陷于困境的詳盡報道。在這篇堪稱其代表作的文章中,她援引了一位華爾街分析師的預測:惠普終有一日會被拆分。

????這位名叫史蒂芬?米盧諾維奇的分析師一度離開研究領域。但他如今又回來了。目前,米盧諾維奇供職于瑞銀集團(UBS),負責追蹤企業級科技公司,也就是那些將技術賣給其他公司,而不是消費者的公司。他仍然密切注意惠普的動向。該公司上周宣布了一項分拆計劃:惠普將一分為二,一個是專注從事消費PC和打印機業務的惠普公司(HP Inc),另一個是從事企業級硬件和軟件業務的惠普企業公司(Hewlett-Packard Enterprise)。

????企業分拆通常能夠贏得一片喝彩聲,但這一次,各方的反映一直不溫不火。詹姆斯?斯圖爾特上周末發表于《紐約時報》(The New York Times)的文章,總體上看淡這兩家公司的發展前景。在每周更新一次的博客《周一觀察》(Monday Note)中,讓-路易斯?蓋瑟從歷史的角度,對惠普的文化進行了一番精彩評論,聲稱這家公司如今是一個“疲憊的混合體”

????米盧諾維奇則發現了一些讓他對惠普保持謹慎樂觀的原因。上周,我來到他的紐約辦公室。以下是經過編輯的對話內容:

????我在拆分宣布的當天寫了一篇文章,說惠普不再是一家舉足輕重的公司,至少沒有過去那般重要。你同意嗎?

????惠普的招牌顯然有點褪色。它已經不是過去那個惠普了。但惠普仍然是世界上最大的消費計算公司之一。當然目前蘋果(Apple)已經超越它了。不過,惠普距離全球頭號PC廠商的位置非常接近。它依然是一家卓越的打印機公司。盡管它在企業級市場名聲漸暗,曾經擁有的創新光環早已逝去。但我不會說,惠普現在無足輕重。我認為,這種看法有點夸張了。

????說說你2005年的預測。

????我當時預測說,打印機業務將從PC業務中剝離。我一直非常信奉“聚焦”(focus)。它是影響企業發展的最強大的因素。我們總是覺得,惠普要想同時成為一流的消費技術和企業技術公司,的確很有難度。微軟(Microsoft)顯然也有過類似的問題。就惠普的情況而言,沒有一勞永逸的高招。該公司目前還沒有收縮任何一個部門。但這不利于激勵“聚焦”。我認為他們早在幾年前就該做這件事了。

????正如你所說,惠普并沒有把打印機和PC業務分離開來,這意味著早年收購的康柏資產基本上原封未動。

????In 2005, when Carol Loomis wrote one of her signature, exhaustive articles for Fortune, this one about Hewlett-Packard CEO Carly Fiorina’s troubled acquisition of Compaq, she quoted a Wall Street analyst who predicted that HP HP -5.89% would one day be split up.

????That analyst, Steven Milunovich, left the research business for a time. But he’s back at it again, now working at UBS, where he covers enterprise technology companies—that is, companies that sell technology to other companies as opposed to consumers. Milunovich is still paying careful attention to HP, which announced last week that it is splitting its consumer PC and printer businesses (to be called HP Inc) from its enterprise hardware and software lines (to be known as Hewlett-Packard Enterprise).

????Reaction to the spin-off, beyond general praise for spin-offs, has been tepid. Writing in The New York Times over the weekend, James Stewart walks through HP’s generally weak prospects on both sides of its house. In his weekly “Monday Note,” Jean-Louis Gassée provides outstanding historical commentary on HP’s culture, calling the company today a “tired conglomeration.”

????As for Milunovich, he finds some reasons for guarded optimism about HP. I reached him at his desk in New York last week. Below is an edited version of our conversation.

????I wrote in an essay on the day the split was announced that HP didn’t much matter anymore, at least not the way it used to. Do you agree?

????HP’s obviously lost a lot of luster. It’s not the company it once was. But it is one of the largest consumer computing companies. Clearly Apple AAPL -0.91% has surpassed it. But HP is very close to being the number-one PC company globally. They are the premier printing company. Where they have faded is on the enterprise side, and the innovation halo they once had is long gone. But I wouldn’t say it doesn’t matter. I think that’s a bit of an exaggeration.

????Talk about your 2005 prediction.

????I apparently predicted that printers would be peeled off from PCs. I’ve always been a big believer in focus. It’s the most powerful factor in business. In the case of HP we always felt it was difficult being the premier consumer and enterprise company. Microsoft MSFT -0.86% clearly has had similar issues. In HP’s case there’s no silver bullet. No one unit is being held back. But it doesn’t encourage focus. I would argue that they should have done this years ago.

????As you note, HP isn’t separating printers and PCs, meaning the Compaq acquisition is remaining somewhat intact.

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