????在周三召開的《財(cái)富》（Fortune）最具影響力商界女性峰會(huì)（Most Powerful Women Summit）上，醫(yī)學(xué)檢測(cè)公司Theranos的創(chuàng)始人兼CEO伊莉莎白?霍爾姆斯表示，人們是時(shí)候更多了解自己的身體了，首先要從醫(yī)學(xué)檢測(cè)開始。

????她補(bǔ)充道：“我們對(duì)信用卡的了解都要多于對(duì)自己身體的了解。”

????《財(cái)富》雜志曾在今年早些時(shí)候報(bào)道過霍爾姆斯。她正在顛覆醫(yī)療行業(yè)實(shí)驗(yàn)室檢測(cè)的現(xiàn)狀。19歲時(shí)，她創(chuàng)辦了Theranos公司，該公司開發(fā)的程序可以使用最少的血液樣本進(jìn)行全套醫(yī)學(xué)實(shí)驗(yàn)室檢測(cè)。不需要針頭，沒有麻煩，也沒有壓力。

????該公司設(shè)計(jì)的程序，通過合理化的端對(duì)端服務(wù)，使客戶的數(shù)據(jù)更方便使用。霍爾姆斯說，客戶來到Theranos的獨(dú)立診所，將聽到舒緩的音樂，里面放有魚缸和“許多竹子”。只要在指尖上扎一下，然后將幾滴血存入非常小的容器中用于檢測(cè)，霍爾姆斯稱這種容器是“納米容器”。之后，公司將通過智能手機(jī)應(yīng)用或其他傳統(tǒng)方法，將檢測(cè)結(jié)果通知客戶。

????霍爾姆斯表示，有客戶形容整個(gè)過程是“有趣的”體驗(yàn)。Theranos的檢測(cè)過程不像常見的醫(yī)學(xué)檢測(cè)那樣，沒有無菌針頭，不需要漫長的等待，也無需重新預(yù)約，這正是其賣點(diǎn)所在。一切都設(shè)計(jì)得非常簡便。

????她說道：“從根本上來說，要想解決醫(yī)療領(lǐng)域面臨的挑戰(zhàn)，必須依靠調(diào)動(dòng)個(gè)人的積極性，使個(gè)人更加強(qiáng)大。”

????Theranos的商業(yè)模式核心是行為改變，霍爾姆斯相信，參與是走向知識(shí)的第一步，而知識(shí)將帶來改變。

????此外，與傳統(tǒng)的實(shí)驗(yàn)室檢測(cè)相比，Theranos的檢測(cè)成本非常低。公司按醫(yī)療補(bǔ)助計(jì)劃報(bào)銷比率的50%收費(fèi)，甚至在有些情況下，公司的收費(fèi)比標(biāo)準(zhǔn)醫(yī)療補(bǔ)助計(jì)劃報(bào)銷比率低90%。全細(xì)胞計(jì)數(shù)的收費(fèi)為4美元。而據(jù)《醫(yī)療藍(lán)皮書》（Healthcare Bluebook）統(tǒng)計(jì)，美國國家實(shí)驗(yàn)室檢測(cè)公司的標(biāo)準(zhǔn)收費(fèi)為45美元。

????這種低收費(fèi)、客戶友好型模式正在迅速擴(kuò)張。近期，Theranos與沃爾格林公司（Walgreen）達(dá)成協(xié)議，公司將在全美8,100家沃爾格林店鋪中設(shè)置診所。這意味著，平均每一位美國人在5英里內(nèi)便有一家Theranos設(shè)施。

????低廉的價(jià)格也在幫助公司走向國際市場(chǎng)，尤其是那些急需實(shí)惠價(jià)格，而且需要及時(shí)獲得臨床結(jié)果的地方。許多地方連僅僅10美元的結(jié)核病檢測(cè)都難以承受，Theranos希望為那里的人們帶去福音。

????霍爾姆斯說道：“能夠進(jìn)入這一領(lǐng)域，是我們目前工作的核心。” Theranos的使命是“找到獲取生命信息的通道，從根本上延長人們的壽命。”(財(cái)富中文網(wǎng))

????譯者：劉進(jìn)龍/汪皓

????It’s time for people to know more about their bodies, and that starts with medical testing, said Elizabeth Holmes, CEO and Founder of medical-testing company Theranos at Fortune’s Most Powerful Women Summit on Wednesday.

????“We know more about our credit cards than we know about our bodies,” she added.

????Holmes, who Fortune profiled earlier this year, has been upending how the medical industry looks at laboratory testing. Theranos, the company she founded when she was 19 years old, developed a process to run the full scope of medical lab testing using only the smallest sampling of blood. There’s no needles, no hassle and no stress.

????The company has designed a new process that makes customer data more readily available with a streamlined, end-to-end service. Customers enter one of Theranos stand-alone clinics, where they are greeted with calming music, fish tanks and “l(fā)ots of bamboo,” Holmes said. They have their finger pricked and droplets of blood are put in a very small container — what Holmes called a “nano-tainer” — for testing. Those results are then made available through a smartphone app, as well as other traditional methods.

????It’s a customer experience that some have described as “fun,” according to Holmes. The Theranos process is a far cry from the sterile needles, long waits and re-booked appointments that are common–and that’s the point. Everything has been engineered to be as easy and accessible.

????“Fundamentally, the answers to our challenges in healthcare relies in engaging and empowering the individual,” she said.

????The heart of Theranos’s business model is behavior change, and Holmes believes that engagement is the first step to knowledge that can bring that change.

????In addition, all of this costs only pennies on the dollar as compared to traditional lab testing. Theranos offers its tests at 50% of the total Medicaid reimbursement rate, and has begun dropping that price to more that 90% off the typical Medicaid reimbursement rate in certain cases. A complete blood cell count is $4. That’s a fraction of the standard $45 cost for a national lab testing company, according to the Healthcare Bluebook.

????This low-cost, customer-friendly model is expanding. Theranos recently signed a deal with Walgreen to deploy its clinics nationally across its 8,100 Walgreens stores. That would place a Theranos facility within 5 miles, on average, of every American.

????The low-cost pricing will also help the company push out internationally, where affordable and immediate clinical results are desperately needed. A $10 tuberculosis testing is too expensive in many places, and Theranos wants to make sure it’s accessible.

????“Being able to operate at that realm is at the core of what we’re doing,” said Holmes. Theranos’ mission is about getting “access to information that fundamentally means you don’t have to say goodbye too soon.”