????蘋(píng)果為最新推出的iPhone 6和iPhone 6 Plus打出了“豈止于大”的標(biāo)語(yǔ)。的確,這兩款手機(jī)要比4寸屏幕的iPhone 5S和5C都要大，分別搭載了一塊4.7寸和5.5寸的顯示屏，但除了屏幕尺寸之外，這兩款手機(jī)的升級(jí)之處還有不少。

????首先不得不提的是最新的A8處理器，據(jù)說(shuō)它的運(yùn)行速度更快，而且耗電量更低。另外還有最新植入的M8協(xié)同處理器，它可以通過(guò)iPhone內(nèi)部的多個(gè)傳感器（甚至還包括一個(gè)可測(cè)量海拔高度變化的氣壓計(jì)）監(jiān)測(cè)你的行動(dòng)。iPhone 6還使用了最新的顯示技術(shù)，可以提供更銳利的對(duì)比度和更廣的顯示角度，甚至戴著偏光鏡看都不會(huì)發(fā)生偏色。另外，蘋(píng)果對(duì)800萬(wàn)像素?cái)z像頭的驅(qū)動(dòng)軟件也做了優(yōu)化，可以提供更優(yōu)秀的面部識(shí)別、自動(dòng)對(duì)焦、視頻防抖和慢動(dòng)作捕捉功能。

????iPhone的功能升級(jí)可以排出一列長(zhǎng)長(zhǎng)的清單。基本可以確鑿無(wú)疑地說(shuō)，iPhone 6和6 Plus堪稱(chēng)蘋(píng)果有史以來(lái)最好的智能手機(jī)產(chǎn)品。

????但這些都不是iPhone 6和6 Plus的終極目標(biāo)。事實(shí)上，這兩款手機(jī)可以說(shuō)是蘋(píng)果首次為了討好那些因?yàn)橄訔塱OS設(shè)備創(chuàng)新僵化，而轉(zhuǎn)投安卓陣營(yíng)的用戶(hù)而推出的誠(chéng)意之作。

????韓國(guó)三星集團(tuán)（Samsung）近年來(lái)已經(jīng)給蘋(píng)果造成了不小的麻煩。三星于2011年首次推出了一款巨屏手機(jī)。一開(kāi)始人們都在嘲笑這款5.3寸巨屏的Galaxy Note，因?yàn)樗瓷先ヅc當(dāng)時(shí)的主流機(jī)型迥然不同。它到底是一臺(tái)手機(jī)還是一臺(tái)平板電腦呢？答案是“平板手機(jī)”。這個(gè)名字在當(dāng)時(shí)看來(lái)就和這臺(tái)手機(jī)本身一樣別扭。

????不過(guò)事實(shí)證明，很多人喜歡更大屏的手機(jī)。在過(guò)去三年間，每一款Note的銷(xiāo)量都超過(guò)了1000萬(wàn)臺(tái)。Galaxy Note系列的總銷(xiāo)量已經(jīng)超過(guò)了5000萬(wàn)臺(tái)。Note 4預(yù)計(jì)將在本月17日上架發(fā)售，它的銷(xiāo)量將進(jìn)一步預(yù)示著大屏手機(jī)——也就是所謂的“平板手機(jī)”將進(jìn)一步蠶食平板電腦市場(chǎng)的銷(xiāo)量。

????現(xiàn)在請(qǐng)猜猜，平板電腦到底哪家強(qiáng)？

????iPhone 6和6 Plus的銷(xiāo)量可以說(shuō)是勢(shì)如破竹，但大屏也給蘋(píng)果帶來(lái)了新的問(wèn)題。前一代iPhone對(duì)于單手操作來(lái)說(shuō)堪稱(chēng)完美，但現(xiàn)在卻必須依賴(lài)軟件來(lái)彌補(bǔ)屏幕更大造成的操作困難。

????“Bigger than Bigger” is the tagline Apple adopted to describe its latest iPhone lineup. Indeed, the new iPhone 6 and iPhone 6 Plus are bigger than last year’s models, the 5C and 5S, which have 4-inch displays. The new models have 4.7-inch and 5.5-inch screens, respectively, but there’s much more to the pair than just screen size.

????Sure, there’s a new processor, the A8, which promises to be faster and more power-efficient. There’s the new M8 co-processor, which tracks your activity using the phone’s myriad sensors, including a barometer to measure elevation changes. There’s the new display, which promises improved contrast and wider viewing angles, even while wearing polarized sunglasses. And there are the tweaks to the software that powers its 8-megapixel camera: improved face detection, auto-focus, video stabilization, and slow-motion capture.

????The list of iterative improvements is long. There’s little doubt that the new iPhones are the best Apple AAPL -0.87% has ever made.

????But that’s not the goal of this latest crop. Apple’s new iPhones are, perhaps for the first time, openly courting the Google GOOG -2.36% Android users who walked out of Apple’s garden when iOS devices turned stale, looking for a taller glass of milk.

????Samsung, the Korean company that has come to bedevil Apple in recent years, first released a larger-format phone in 2011. People scoffed at the Galaxy Note, which carried a 5.3-inch screen, because it didn’t fit the mold at the time. Was it a phone? Was it a tablet? The answer: a “phablet.” The name was as ugly as the phone was perceived to be.

????Quite a lot of people like using a phone with a bigger screen, it turns out. Each of Samsung’s Note models has broken the 10 million unit mark in the last three years. Total Galaxy Note sales are over 50 million. The Note 4 is expected to debut on October 17, no doubt further support for a new trend in which large-screened phones—sorry, phablets—eat into tablet computer sales.

????And guess who sells an awful lot of tablets?

????There’s a lot riding on the iPhones 6 and 6 Plus. The larger format presents new problems for Apple. The devices’ predecessors were perfected for one-handed use. The new models must rely on software to compensate for the extra screen real estate.