騰訊的全球增長切入點
????“我們在進軍新一代的開放式實時游戲的過程中,發現了騰訊這位合作伙伴。相較于在全球各地簽訂不同的零售發行協議,與騰訊的合作能讓我們安心在北美和歐洲地區運營游戲并直接服務當地客戶的同時,在亞洲市場獲得一位值得信任的發行合作伙伴,”Epic Games創始人兼首席執行官蒂姆?斯文尼表示,“我們與騰訊達成的合作,既能為我們提供在北美及歐洲市場獨立運營所帶來的全部優勢,又能為我們在中國及其他地區帶來一位強大的合作伙伴。” ????王波表示,騰訊的內部游戲工作室正在使用虛擬引擎4技術開發數款游戲。自從拿到騰訊的投資后,Epic Games便有了足夠的資金,將自己的游戲引擎技術更換為月費19美元的訂閱模式。Epic還在開發一款免費的電腦端虛擬巡回賽(Unreal Tournament)網絡游戲,擬向全球市場推出。 ????“鑒于騰訊通過《英雄聯盟》取得的成功,目前有許多傳統及新建的游戲公司都在開始進入多人在線戰術競技(MOBA)游戲領域,”沃曼說道,“所有希望打入亞洲市場的美國公司,以及眾多正在尋求外部投資的游戲開發商,都將騰訊視為夢寐以求的合作伙伴。騰訊在全球范圍內推廣游戲商業模式和各款游戲中,扮演著關鍵性的角色。” ????除了Riot和Epic外,騰訊還在美國加利福尼亞州帕洛阿爾托設立了一間小型的辦事處,雇傭了一批員工,負責發展騰訊的美國業務。王波表示,騰訊游戲一直在不斷地尋找合適的游戲開發商,希望他們擁有開創性的想法和游戲,適合在本土化后投入中國市場,并且贏得足夠高的人氣。 ????“我們全面尋找想要成功打入中國移動和網絡市場的優秀人才、創意公司和開發商,無論其規模大小如何。”王波如此表示。 ????騰訊日前在香港證券交易所的市值逾1,390億美元,自然不缺可以投入游戲領域的資金。而其早期出色的成績已經證明,騰訊在不斷發展并成長的視頻游戲領域大獲成功。(財富中文網) |
????“As we headed towards a new generation of open, live games, we found that partner in Tencent. Rather than a worldwide retail publishing deal, the Tencent relationship gives Epic a solid publishing partner in Asia while we operate our games and directly serve our customers here in North America and Europe,” said Tim Sweeney, founder and CEO of Epic Games. “It provides all of the benefits of both independence here, and a strong partner in China and elsewhere.” ????Wang said Tencent’s internal studios are using Unreal Engine 4 technology on several games. Since the investment, Epic Games has been able to migrate to a $19 monthly subscription model for its game engine technology. Epic is also developing a free Unreal Tournament online PC game for the global market. ????“There are a lot of new and traditional game companies that are moving into the MOBA (multiplayer online battle arena) space based on Tencent’s success with League of Legends,” said Warman. “They are also the go-to company for all U.S. companies with an Asian ambition and a lot of game developers that are seeking investment. Tencent plays a pivotal role in aligning game business models and individual game titles on a global scale.” ????In addition to Riot and Epic, Tencent has a small office in Palo Alto, Calif., with a group of employees who support the U.S. business. Wang said Tencent Games is always looking for developers who have innovative ideas and properties that could translate and become popular in China. ????“We seek out new talent, cool companies and developers large and small who want to successfully enter the China mobile and online market,” said Wang. ????With a recent evaluation of over $139 billion on the Hong Kong stock exchange, Tencent certainly has the money to invest in games. And it’s early track record has shown nothing but success in an evolving and growing video game landscape. |