????（5）iPhone降價

????2007年，第一代iPhone進行了一次降價。這貌似不是什么大問題，只不過它發生在這款手機剛剛上市后的幾個月，降價幅度達到200美元。這次突然降價令已經購機的機主憤怒不已，也逼得喬布斯為這個錯誤親自道歉：“我們的早期顧客信任我們，我們必須在這種時刻，以我們的實際行動承擔起這種信任。”最后，iPhone的早期購機者獲得了Apple Store的100美元代金券。

????5. iPhone price cut

????In 2007, the original iPhone got a price cut. That may not seem like a big deal, except it happened just months after the phone's release. The cut? $200. The abrupt drop let to angry customers and Jobs apologizing for the mistake. "Our early customers trusted us, and we must live up to that trust with our actions in moments like these," he said at the time. As a result, early buyers received $100 in Apple Store credit.