????（2）蘋果地圖

????2012年推出的“蘋果地圖”也被證明是一個失敗之作。蘋果希望通過構建自己的免費地圖應用，使iOS 6用戶擺脫對谷歌（Google）的依賴。不過盡管蘋果地圖是款漂亮的產品，它的功能卻并不完全可靠。除了“無頭路”的問題，駕駛方向也不靠譜。由于用戶的抱怨達到了“群情激憤”的程度，CEO蒂姆?庫克只好公開道歉。他在一份聲明中表示：“蘋果公司努力研制世界級的產品，為我們的顧客提供最好的體驗。但是我們上周發布的地圖應用卻沒能實現這個承諾。”更令人吃驚的是，庫克還建議用戶先使用其它替代地圖產品，包括谷歌、諾基亞（Nokia）、Bing和MapQuest等。

????2. Apple Maps

????Apple Maps, introduced in 2012, turned out to be a mess. The company cut ties with Google by building its own free mobile maps for iOS 6 users. But while it looked pretty, it wasn't entirely functional. Roads led no where. Driving directions were suspect. Complaints reached such a frenzy that CEO Tim Cook publicly apologized. "At Apple, we strive to make world-class products that deliver the best experience possible to our customers," he said in a statement. "With the launch of our new Maps last week, we fell short on this commitment." Even more astounding, Cook mentioned alternative mapping products to use, including Google, Nokia, Bing and MapQuest.