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索尼手機滯銷,公司巨虧數(shù)十億

索尼手機滯銷,公司巨虧數(shù)十億

John Kell 2014年09月22日
索尼公司日前下調了去年對該公司銷售額做出最大貢獻的移動通訊業(yè)務的估值,這家日本電子產品制造商本財年的虧損可能達到21億美元以上。

????這家日本的旗艦電子產品制造商可謂諸事不順。

????隨著索尼(Sony)下調了對其移動通訊業(yè)務的估值,這家日本公司預計本財年的虧損將超出之前的預計,達到21億美元以上。

????索尼表示,將計入一筆高達1,800億日元(17億美元)的資產減值。公司正在轉變移動部門的運營方式,更多地著眼于穩(wěn)定的盈利,將精力投入高端產品,同時減少中端機型的品種。索尼之前曾承認,針對新興市場推出的中端手機銷量不如公司預計的那樣強勁。

????據《華爾街日報》(The Wall Street Journal)報道,去年,手機業(yè)務對索尼的銷售額貢獻最大,也是公司盈利最多的電子產品部門。

????《華爾街日報》稱,索尼曾表示公司需要拓展其智能手機業(yè)務,因為該公司參與競爭的許多領域——包括相機和電子游戲市場——都與移動設備緊密相關。預計索尼不會退出移動手機領域,不過會更加謹慎地選擇目標國家和首發(fā)機型。(財富中文網)

????譯者:嚴匡正

????All is not well at Japan’s flagship electronics maker.

????Sony has projected its current fiscal-year loss will widen to more than $2.1 billion, a bigger loss than previously expected, as the Japanese company trims the value of its mobile communications business.

????The company said it will book an impairment charge of about 180 billion yen ($1.7 billion). The company is shifting gears in the mobile segment, now focusing on reporting more stable profits and concentrating on its premium lineup, while reducing the amount of models in its mid-range lineup. Sony had previously admitted sales of its mid-range smartphones, intended for emerging markets, hadn’t been as strong as the company had hoped.

????The mobile-phone business was Sony’s largest sales contributor last year, and was also the company’s most profitable electronics division just a year ago, according to The Wall Street Journal.

????In the past, Sony has said the company needs to expand its smartphone business because many areas in which it competes — including the cameras and video games markets — are closely tied to mobile devices, the Journal has reported. Sony isn’t expected to exit the smartphones business, but is expected to be more selective about which countries it targets and which models it debuts.

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