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英特爾總裁解讀可穿戴設備

英特爾總裁解讀可穿戴設備

Michal Lev-Ram 2014年09月12日
這份與英特爾總裁詹睿妮的訪談錄中,她探討了即將來臨的智能手表等可穿戴設備的浪潮,以及英特爾將如何抓住這一機遇。

????在可穿戴設備領域,你們正在同三星(Samsung)競爭嗎?他們最近也發布了自己的平臺。

????三星推出了一款可穿戴設備產品,并試圖吸引開發者使用他們的平臺。他們更想讓開發者來編寫應用,因為當下的大多數應用實際上都是三星自己編寫的。他們想要將平臺拓展成為業界標準的開放界面,供每個人使用。而我們則匯集了所有想要打造可穿戴設備,與三星競爭的人。所以在本質上我們類似于在說:嘿,我們可以給你所需的硬件、傳感技術平臺和軟件,你來打造你自己的產品。所以我們覺得自己的機制更為通用。三星只給自己的產品做開發,而我們讓大家都來做開發。

????三星似乎認為他們的方式更加開放,甚至希望其他生產商也使用這個平臺。

????我認為這是三星自己的想法,我不知道其他人是否會這么做。蘋果在走自己的路,顯然,他們剛剛發布了自己的產品。我不知道人們會不會按照三星的路線走,但這是一個正確的目標。

????我知道落到實際產品上,英特爾總有一些不可知論的意味,但是在可穿戴領域,你覺得有哪些產品將會真正蓬勃發展起來?

????以我的經驗來看,這個行業中獲得突破性進展的產品都是能夠讓人們彼此聯系、互相交流的。我真地會時刻關注我的心率嗎?不,但我想要不掏出手機就看到短信。我看過一些可穿戴設備,它們有非常私密的顯示功能,其中一些用到了觸覺技術(這是一種利用振動等觸覺感受的技術)。如果你能開發出一種擁有觸覺反饋功能的可穿戴設備,讓我觸摸到千里之外的其他人——比如我做出一個擁抱,設備就會環抱著你——那絕對棒極了。人們想要聊天,他們想要交談、發短信,我認為這是關鍵。我覺得開發者還沒有研發出那些用手機無法實現的功能,因此他們還需要做得更多,而不僅僅是讓可穿戴設備的外型更加時尚。(財富中文網)

????(出于長度和表述清晰性的考慮,采訪內容已經過編輯)

????譯者:嚴匡正

????On the wearables side are you competing with Samsung now, since they recently launched their own platform?

????Samsung has a product and they are attracting developers to their platform. So they’re more about getting developers to actually write apps, because most of the apps for that device are actually Samsung-written today. They want to extend it to become the de facto standard open interface for everyone. We’re about getting all the people who want to compete with Samsung to be able to build devices. So we’re kind of down at the guts level saying, hey, we can give you the hardware, the sensor platform, the software you need to go build your own one. So our point of view on it is we’re more generic. We’re about enabling the masses to be able to do the kinds of things that Samsung’s doing for their own products.

????They seem to say they’re taking a much more open approach and want even other manufacturers to use it.

????I think that’s what they want but I don’t know if other people will do it. So Apple will do what Apple is doing, which apparently they announced a moment ago. I don’t know if people will go Samsung’s route but it’s the right objective.

????I know Intel is somewhat agnostic on the actual products, but what do you think is going to really take off on the wearables side?

????In my experience in this industry the things that have been breakthrough have all been about connecting human beings to each other, communicating with each other. Do I really care about my heart rate all the time? But the fact I can get my text messages without looking at my phone. There’s others in the world that I’ve seen that have private display on the inside, and there’s some that have haptics (technology that uses the sense of touch like vibrations, for example). If you can make it so that I could touch somebody remotely through a wearable because it has haptic feedback—like I could give a hug and it would touch you or pinch you—that would be killer. People want to chitchat, they talk, they text. I think that’s it. I think that they don’t do anything that your phone can’t do yet and they need to do something more, not only be more stylish.

????(Interview was edited for length and clarity)

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