英特爾總裁解讀可穿戴設備
????當蘋果公司(Apple)發(fā)布人們期盼已久的智能手表(以及兩款升級版智能手機)時,芯片制造商英特爾(Intel)也在舊金山半島的莫斯康展覽中心(Moscone Center)展示了他們對于可穿戴設備的未來愿景。由于進入移動市場的步伐緩慢,這家位于加利福尼亞州圣克拉拉的半導體公司多年來飽受批評。如今,公司決定扭轉(zhuǎn)態(tài)勢,力爭在這一逐漸成型的產(chǎn)品類別中取得領先地位。 ????為了實現(xiàn)這一目標,英特爾在上周二上午舉行了年度開發(fā)者論壇,發(fā)布了幾款新的產(chǎn)品,其中包括一款最新的計算平臺,可供開發(fā)者打造各種類型的可穿戴設備。這一平臺名為“愛迪生”,僅有郵票大小,內(nèi)置雙核系統(tǒng)芯片,還支持無線網(wǎng)絡、內(nèi)存、USB和其他功能。公司還推出了一個“可穿戴設備分析”項目,將為使用其平臺打造可穿戴設備的開發(fā)者提供數(shù)據(jù)驅(qū)動智能服務。 ????英特爾還在試圖擴大新PC機的需求量。他們設立了雄心勃勃的目標,要在今年年底前讓4,000萬臺平板電腦使用公司的芯片。不過公司也明確表示,要在可穿戴設備以及更廣大的“物聯(lián)網(wǎng)”市場大展身手。(為了展現(xiàn)可穿戴設備能夠多么時髦,英特爾最近在紐約時裝周上推出了一款珠光寶氣的高檔智能手鐲。)蘋果推出智能手表之后,可穿戴設備將呈現(xiàn)怎樣的發(fā)展趨勢?英特爾的總裁詹睿妮有自己的見解。《財富》(Fortune)有幸采訪到詹睿妮,挖掘了更多相關信息:關于她的公司對新市場的愿景、公司未來面臨的競爭,以及可穿戴設備要想真正蓬勃發(fā)展還需要什么。 ????《財富》:在去年的活動上,可穿戴設備是一個重要話題。現(xiàn)在它還很重要嗎? ????詹睿妮:可穿戴設備如今仍然是一個重要話題,而且還變得更加真實了。我們?nèi)ツ旯嫉漠a(chǎn)品,現(xiàn)在已經(jīng)研發(fā)出了第二代,但今天我們要討論的是軟件開發(fā)工具包。基本上你拿一塊硬件主板,一個完善的軟件開發(fā)工具包,就能輕松快捷地打造出新的東西。所以僅僅只用了一年的時間,每個人都感到可穿戴設備不再是一個概念,而是實實在在的產(chǎn)品了。開發(fā)者可以用第二代開發(fā)主板愛迪生,還能獲取開發(fā)工具包。他們只需要知道如何在其上掛載軟件、開發(fā)產(chǎn)品就可以了。這次會議的主題就是軟件開發(fā)包,它們可以讓人們輕松地在英特爾平臺上工作。我們發(fā)布了物聯(lián)網(wǎng)開發(fā)工具包、可穿戴設備開發(fā)工具包,以及用于高性能計算的工具包。 |
????While Apple was announcing its long-awaited smartwatch (and two updated smartphones), chipmaker Intel was unveiling its own vision for the future of wearables up the Peninsula at San Francisco’s Moscone Center. The Santa Clara, Calif.-based semiconductor company, which has long been criticized for being late to the mobile market, is determined to turn the tide and lead in this fledgling product category. ????To that end, Intel announced several new offerings at its annual developer forum on Tuesday morning, including an updated “board” developers can use to build all sorts of wearable devices. Called Edison, the postage stamp-sized product features a dual-core system-on-a-chip, Wi-Fi, memory, support for USB and more. The company also announced an “analytics for wearables” program that will provide data-driven intelligence to developers building wearables using its platform. ????Intel’s still trying to drive demand for new PCs, and has set an ambitious target of getting its chips in 40 million tablets by end of this year. But it’s definitely made it clear that it’s angling for the wearables–and larger “internet of things”–market. (To show just how fancy wearables can get, Intel recently unveiled a high-end, bejeweled smart bracelet at New York Fashion Week). Company president Renee James has her own take on where wearables are going–post Apple smartwatch. Fortune caught up with James to find out more about her company’s vision for the newish market, the competition and what needs to happen for wearables to really take off. ????Fortune: Wearables were a big topic at last year’s event. Is it still a big topic? ????James: It’s a big deal today but it’s more real today. We’re on the second generation of everything we announced last year, but today what we talked about is the software developer kits. So basically you can get a hardware board, a full software development kit tools and actually build stuff easily and quickly. So what I would say is one year later, everyone’s like, ok, it’s real. They’re on their second rev of the developer board—Edison and they’ve got a full kit. Cause developers just want to know how to hook software to it and build stuff. This conference is all about software developer kits that make it easy to work on Intel platforms. So we announced a kit for internet of things, we announced for wearables and one for high performance computing. |