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Uber在中國(guó)遭遇的挑戰(zhàn)

Uber在中國(guó)遭遇的挑戰(zhàn)

Miguel Helft 2014年09月11日
Uber與中國(guó)本土的打車(chē)應(yīng)用程序快的打車(chē)、嘀嘀打車(chē)的沖突難以避免。

????居住在上海的紀(jì)源資本(GGV Capital)合伙人符績(jī)勛表示,快的和嘀嘀加起來(lái),已經(jīng)壟斷了中國(guó)的交通類(lèi)應(yīng)用程序的大眾市場(chǎng)。“在中國(guó),真正的大眾市場(chǎng)并不是Uber的豪車(chē)市場(chǎng)。”符績(jī)勛本人也是新加坡打車(chē)應(yīng)用程序GrabTaxi的投資人之一,GrabTaxi主要瞄準(zhǔn)的是東南亞市場(chǎng)。符績(jī)勛表示,中國(guó)企業(yè)面臨的主要挑戰(zhàn),是要通過(guò)能與Uber的高端服務(wù)相比匹敵的新付費(fèi)服務(wù)進(jìn)入高端市場(chǎng)。相反,Uber則要付出一番努力才能獲得中國(guó)老百姓的青睞。

????從目前來(lái)看,Uber的表現(xiàn)還算不錯(cuò)。Uber大概一年前才在中國(guó)開(kāi)始運(yùn)營(yíng),現(xiàn)在它已經(jīng)在北京、上海、成都等六個(gè)城市提供豪車(chē)出租服務(wù)。今年夏天,它又推出了稍便宜一些的Uber X服務(wù)。另外它還在北京推出了一項(xiàng)拼車(chē)服務(wù),允許私人車(chē)主通過(guò)Uber與其他乘客拼車(chē)。

????Uber的亞洲業(yè)務(wù)負(fù)責(zé)人艾倫?潘表示,Uber在上海推出的前六個(gè)月里,它的發(fā)展要比在紐約、巴黎和新加坡等地快得多,Uber在北京的使用率甚至還要更多。他說(shuō):“Uber以合理的費(fèi)用提供了更高的品質(zhì)標(biāo)準(zhǔn)。我們看到,Uber在中國(guó)的發(fā)展速度超過(guò)了它在任何一個(gè)國(guó)家的速度。”

????目前看來(lái),中國(guó)市場(chǎng)的龐大,讓Uber有充足的空間和中國(guó)的競(jìng)爭(zhēng)對(duì)手群雄逐鹿。不過(guò)隨著Uber不斷擴(kuò)展其業(yè)務(wù)和足跡,以及本地企業(yè)對(duì)高端服務(wù)虎視眈眈,它們之間的沖突似乎不可避免,甚至有可能要在國(guó)內(nèi)國(guó)外“兩線(xiàn)作戰(zhàn)”。快的打車(chē)的聯(lián)合創(chuàng)始人喬?李表示,快的首先把目光鎖定在中國(guó),然后是中國(guó)的周邊國(guó)家,最終可能還會(huì)在美國(guó)搶占一席之地。

????目前看來(lái),打車(chē)應(yīng)用大戰(zhàn)還主要集中在中國(guó)的大城市里,而且價(jià)格戰(zhàn)有愈演愈烈之勢(shì)。卡拉尼克認(rèn)為:“最終我們會(huì)建立可持續(xù)性的業(yè)務(wù)。總而言之,我們會(huì)努力在中國(guó)提供最便宜、最可靠的叫車(chē)服務(wù)。它一定會(huì)變得很有意思。”(財(cái)富中文網(wǎng))

????譯者:樸成奎

????Jixun Foo, a partner with GGV Capital, who lives in Shanghai, says Kuaidi and Didi combined have cornered the mass market for transportation in China. “In China, the real mass market is not an Uber black car market,” says Foo, who is an investor in Singapore based GrabTaxi, another cab-hailing firm focused on Southeast Asia. The challenge for the Chinese companies, Foo says, will be to move upmarket with new, paid services that compete with Uber premium service. Conversely, Uber will have a hard time gaining mass appeal in China, Foo says.

????For now, Uber has done just fine. The company, which began operations there about a year ago, is offering its marquee black car service in six major cities, including Beijing, Shanghai and Chengdu. This summer, it launched its less expensive Uber X service, and it began a ride-sharing service in Beijing to allow private individuals to pick up passengers.

????Allen Penn, who heads Uber’s business in Asia, says that in its first six months in Shanghai, Uber grew faster than it had after launching in New York, Paris or Singapore. Its adoption in Beijing was even faster. “Uber is offering a higher quality standard for a modest premium,” Penn says. “We are seeing growth that is outstripping anything we are seeing around the world.”

????The massive Chinese market seems to have enough room for Uber and its homegrown rivals for now. But the companies—with Uber set to expand its offerings and footprint, and the local players chasing premium services—are on a collision course in the world’s largest market, and perhaps, beyond. Kuaidi’s Lee says the company has its sights on China first, and neighboring countries next. Eventually, though, it may seek a foothold in the United States.

????For now, the battlefield is in China’s mega-cities where the price wars are raging. “Ultimately you have to have a sustainable business,” Kalanick said. “At the end of the day, we are going to try to offer the cheapest most reliable rides in China. It’s going to be interesting.”

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