瞄準移動支付市場,蘋果錢包蓄勢待發
????蘋果(Apple)似乎要改變美國人的支付方式了。或者至少,他們準備嘗試一下。 ????消息源確認了iPhone 6將包含一項新技術,可以將移動設備作為錢包使用,從而在商店購買物品。這項移動錢包技術將采用NFC,也就是利用無線電來發射數據的近場通信技術(near field communications)。該技術已被越來越多的銷售終端系統所采用。匿名消息源表示,iPhone將采用Touch ID指紋掃描來鑒別用戶身份,蘋果也將與信用卡公司合作,擴大這項服務的應用范圍。 ????蘋果的一位女發言人拒絕對此發表評論。 ????蘋果通過iTunes賬戶,已經獲得了全球范圍內大約8億用戶的支付授權。公司要爭取主宰移動支付領域,這也早在人們預料之中。 ????盡管蘋果此舉必然會引起移動錢包市場的震動,但蘋果能否成功卻遠未確定。數字錢包的實用性究竟如何尚存疑問,而其他移動支付手段也正在逐漸興起。 ????確實,這不是一個移動支付市場,而是好幾個移動支付市場。 |
????Apple appears poised to change the way Americans pay for stuff. Or at least, it will try. ????Sources confirm several reports that the iPhone 6, expected to be introduced on Tuesday, will include technology that will turn the device into a mobile wallet that could be used to pay for items at retail stores. Apple’s mobile wallet will be based on NFC, or near field communications, a technology that uses radio communications to transmit data and that works in a growing number of point-of-sale systems. The iPhone’s Touch ID fingerprint scanner will be used to authenticate users, and Apple AAPL -0.83% has teamed up with credit card companies to make the service broadly useful, the sources, who agreed to speak on condition of anonymity, said. ????An Apple spokeswoman declined to comment. ????Apple, which already has payment credentials for some 800 million people globally through iTunes accounts, has long been expected to make a bid to dominate mobile payments. ????While Apple’s move is certain to shake up the mobile wallet market, the company’s success is far from guaranteed. And it comes at a time when the utility of digital wallets is being called into question, even as other forms of mobile payments are taking off. ????Indeed, there is no longer a mobile payments market, but rather, several mobile payments markets. |