????如何進行品牌營銷？

????我獲得了免費的市場營銷。我與媒體的關(guān)系一直不錯。我已經(jīng)上過七八次《今夜秀》（The Tonight Show）或《艾倫秀》（Ellen Show），能與媒體保持良好關(guān)系確實是好事，這種關(guān)系為我節(jié)省了大量成本。

????在誠實公司和你的演藝事業(yè)與家庭之間，你如何實現(xiàn)平衡？

????我無法達到完美的平衡，我也不確定自己是否做得足夠好。我的大多數(shù)時間都在辦公室里度過，但對我來說，孩子的健康快樂永遠是最重要的。我與商業(yè)伙伴談?wù)撨^我需要對孩子承擔的責任。我要參加董事會議和各種其他形式的會議。通過電子郵件，我依舊可以參與到設(shè)計過程當中，而且有了Dropbox，分享文件變得容易得多。我還可以通過這種方式參與產(chǎn)品開發(fā)。

????一邊運營一家公司，一邊拍攝電影，那是一種什么樣的感覺？

????我拍攝過一部電影叫《罪惡之城》（Sin City）。你可能在5個月內(nèi)只需要拍攝6天，僅此而已。拍電影花費的時間并不是很多。我可以拿出一周時間來拍攝，然后回到公司。拍電影并不像電視劇一樣耗時很久，拍電視劇的時候，你可能要每周5天、每天14個小時在片場拍攝，而且這樣的狀態(tài)可能要持續(xù)10個半月。實際上，你很難實現(xiàn)兩者的平衡，有時候我會覺得有一點瘋狂。

????人們對你和你的公司最大的誤解之一是什么？

????人們認為我們是一家嬰兒用品公司。實際上，我們是一家生活方式公司，我們關(guān)注的是如何健康生活。許多媒體之所以認為我們是一家嬰兒用品公司，是因為我們出售紙尿褲和柔濕巾，但事實上我們正在增加針對成年人的產(chǎn)品。

????將公司變成一個生活方式品牌，是你最近一輪融資的目標之一嗎？

????當然。我們希望涉足美容護膚行業(yè)，家居也是我們的目標之一。我們正在研究擴建平臺，以及如何以更實惠的價格生產(chǎn)各種類別的產(chǎn)品。我們也在考慮海外擴張，并計劃進入中國和歐洲市場。

????在創(chuàng)建誠實公司的過程中，你得到的最好建議是什么？

????如果你即將面臨失敗，不妨迅速了結(jié)，然后繼續(xù)前進。從失敗中總結(jié)教訓，然后繼續(xù)前進。一路走來，我們也遭遇過許多次失敗。我們的網(wǎng)站剛上線時，甚至沒有進行測試。在前一兩個月，網(wǎng)站甚至都不能提供訂單修改的功能。消費者一旦下訂單便無法更改訂單，如果不喜歡可以全額退款。我們從錯誤中不斷學習總結(jié)。幸運的是，到現(xiàn)在為止，還沒有我們學不會的東西，我們正在學習中不斷成長、進步。（財富中文網(wǎng)）

????譯者：劉進龍/汪皓

????What about when it comes to marketing the brand?

????I get free marketing. I have an authentic relationship with media. When I go onThe Tonight Show or Ellen or some other show, I have already been on there seven or eight times so it is nice to be able to have that relationship with media and I do have that connections so it has saved on costs.

????How do you juggle Honest Co. with your acting career and your family?

????It’s an imperfect balance and I am not sure if I do it very well. I spend most of my time at the office, but my kids’ health and well-being is my priority. I talk to my [business] partners about my responsibility with my children. I have worked around board meetings and conferences. With email, I am still involved in the process of design and it is easy to share files with Dropbox. I can still work on product development that way.

????What’s it like to shoot a movie while running a company?

????I have a movie out now called Sin City. You shoot it for six days over five months. That is all it took. Movies don’t really take that much time. I can go for a week and come back. It is really not time-consuming like a television show where you are on set 14 hours a day, five days a week for ten-and-a-half months. It is a difficult balance and I feel a bit crazy sometimes.

????What is one of the biggest misconceptions people have about you and the company?

????People think we are a baby company. We are a lifestyle company and it is about living a healthy life. A lot of journalists think we are a baby company just because we sell diapers and wipes, but we are really expanding into categories that are really adult focused.

????Is turning the company into a lifestyle brand one of your goals with the latest round of funding?

????Definitely. We want to get into beauty and skin care and we are also looking into home. We are exploring building out our deck and thinking about how we can build these products in an affordable price points in all these categories. We are also thinking about international expansion and going into China and Europe.

????What’s the best advice you got along the way when building Honest Co.?

????If you are going to fail, fail fast and move on. Learn from your failures and move on. There are several failures that we had along the way. We didn’t even test our website when we launched. We didn’t have the technology to really change orders in the first month or two. What you got is what you got, if you didn’t like it you got a full refund. We learned through our mistakes. Luckily, there hasn’t been anything that we haven’t been able to learn and move and grow from.