????“這可以歸結為3個問題：怎樣推動平臺不斷升級，怎樣繼續強化團隊，怎樣打造與合作伙伴的一系列聯盟，以加速自身成長？”凱斯表示。

????截至7月中旬，約有50,000家商店在Bigcommerce上運營，平臺累計銷售額近40億美元。Bigcommerce的客戶通常是一個一個累積起來的。但7月初，它與eBay簽署了一項協議，eBay從2015年2月將停用的兩款Magento產品Go和ProStores優先遷移至Bigcommerce。在此之前，ProStores已有5,000多家商戶遷移至Bigcommerce。此項協議可能再帶來多達10,000家商戶。

????或許純粹是巧合，但Magento首位產品經理蒂姆?舒爾茨也剛剛加入Bigcommerce，出任產品管理高級副總裁。舒爾茨近年來擔任谷歌Shopping Express、Wallet等服務的戰略合伙和商業發展高管，未來將專注于Bigcommerce的一站式體驗，將電子商務和實體零售更好地結合起來。“消費者想要無縫化體驗，”他說。

????對于共同創始人哈勃，未來12個月的第一要務是強化Bigcommerce的內部科技人才隊伍，提供能夠幫助商戶構建更緊密客戶關系的服務。一個例子是提供數據，幫助店鋪經理追蹤“被丟棄的購物籃”，以及提供能夠將瀏覽者轉變為買家的交易。這能推動商戶的月銷售額迅速增加15%，他說。

????“如果我們能找到在兩個地方都購物的人，那就非常有價值。你知道他們是誰，他們買什么，他們哪些方面花錢，”哈勃補充說。“你可以給他們更加個人化的體驗。”

????曾發明Chapul蟋蟀蛋白棒的創業家帕特?克勞雷通過Bigcommerce來驗證產品的早期市場興趣，積攢市場人氣，并且與健康食品商店和超市協商達成交易。雖然該團隊有機會能以低得多的價格轉至Shopify平臺，但最近選擇又一次與Bigcommerce續簽。“我們認為，短期內我們的增長速度不會超過Bigcommerce，”他說。（財富中文網）

????譯者：早稻米

????“It comes down to answering these questions: how do you continue to iterate the platform, how do you continue to augment the team, and how do you build a tapestry of alliances with partners that will accelerate your growth?” Case said.

????As of mid-July, there were about 50,000 stores running on Bigcommerce, which have collectively sold close to $4 billon using the platform. The developer has typically added new customers one-by-one. However, a deal it struck in early July with eBay positions its service as the preferred migration path for two Magento products that will be discontinued in February 2015, Go and ProStores. Bigcommerce previously migrated more than 5,000 merchants off ProStores, and the deal could potentially bring up to 10,000 more.

????Although the timing is purely a coincidence, it can’t hurt that Magento’s first product manager, Tim Schulz, just joined Bigcommerce as senior vice president of product management. Most recently a strategic partnership and business development executive for Google for services such as Shopping Express and Wallet, Schulz will be sharply focused on ensuring Bigcommerce offers an integrated experience that better straddles the e-commerce and physical retail worlds. “Consumers just want a seamless experience,” he said.

????For co-founder Harper, a top priority for the next 12 months is shoring up Bigcommerce’s internal technical talent and creating services that help merchants build closer customer relationships. One example is offering data that helps store managers track “abandoned carts” and offer deals that help turn browsers into buyers. This can help merchants quickly add 15% to their monthly sales, he said.

????“If we can identify someone who buys in both places, there is huge value there. You know who they are, what they bought, what they spent,” Harper added. “You can give them a more personalized experience.”

????Entrepreneur Pat Crowley, the hydrologist who invented the Chapul cricket protein bar, used Bigcommerce to validate early interest in his products and build the momentum to negotiate deals with health food stores and supermarkets. The team recently recommitted toBigcommerce, despite a compelling opportunity to switch to the Shopify platform for far less money. “We don’t think we will outgrow them anytime soon,” he said.