????另一個創新條件已經成熟的領域是客房本身。從某種程度上看，所有客房的設計都是一樣的。不過，曾經在賓館里摸黑尋找電燈開關的人，都知道它們的位置多多少少是不一樣的。紐約大學(New York University)普雷斯頓-羅伯特-蒂奇酒店業、旅游業與體育管理業中心(Preston Robert Tisch Center for Hospitality, Tourism, and Sports Management)主任比約恩?漢森哀嘆道：“要想在酒店房間里弄清楚怎樣開關窗簾，恐怕不容易吧？你要從哪邊向哪邊拉？為什么我們不能用一款像魔杖一樣的移動設備來開關窗簾？或者如果有人不想在夜里到處亂摸電燈開關，我們能不能讓客人的腳一著地，燈就自動亮起來？”能從智能技術中獲益最多的，或許正是這些最平凡無奇的細節。

????關注這些細節的賓館也不是沒有，比如離漢森所在的地方不遠就是CitizenM酒店的時代廣場店。在這家酒店，客人用一款三星(Samsung)平板電腦就能控制客房的燈光、百葉窗和室內溫度。（酒店把這款平板叫做“情緒平板”。）CitizenM的阿姆斯特丹店承諾會記住你喜歡的客戶設置，“趕走傳統酒店的同質體驗。”

????Yotel也提供了一些個性化服務，但并不是很多。蘭德伯格帶我看了一間大約有170平方英尺的客房，酒店方面稱這是一間高級客房，房里有一張床，你只需要按一個按鈕，床就會自動縮回去，營造出更多的空間。他還指出，只要客人走進房間，傳感器就會自己點亮電燈。等客人離開房間，它就會自動調節室內溫度以節省能源。

????我們當然也有理由警惕這些新技術。如果客房里的這些小工具壞了那么一兩件，可能就會破壞對于客人來說最重要的東西——舒適感。但是如果客房里的“智能電燈”不亮了，又或者房間里的恒溫器出了問題，誰還會在乎用手機就能鎖上房門？蘭德伯格表示：“對我們來說，科技的意義在于改善客人的體驗，而不是我們有生意可做的主要原因。我們本質上仍然是酒店經營者，最重要的東西始終是顧客的體驗。”

????我問旅行音樂家克勞福德，他在未來主義范兒的Yotel入住后，是否感覺缺了些什么。沉默了好一會兒，他說沒有。“老實說，我想要的都得到了。我想要的只是一個好的、干凈的、安靜的、實用的賓館。”（財富中文網）

????譯者：樸成奎

????Another area ripe for innovation is the hotel room itself. In some ways, and by design, all rooms are alike. Yet anyone who has ever searched aimlessly in the dark for the light switch knows that they can be slightly and annoyingly different. “How easy is it to figure out how to open and close drapes in a hotel room?” laments Bjorn Hanson, divisional dean of the Preston Robert Tisch Center for Hospitality, Tourism, and Sports Management at New York University. “Which end do you go to? Why couldn’t we have a mobile device or a wand to open the drapes, close the drapes? Or at night if someone wants to get up and doesn’t want to reach around and try to find the light switch, how about if when you put your feet on the floor, floor lighting comes on?” It’s these slight, even mundane details that could benefit the most from a touch of smart technology.

????A hotel with attention to these details does exist. Hanson need only cross town to visit the CitizenM Times Square, where guests can control a room’s lighting, blinds, and temperature with a Samsung tablet computer. (The hotel calls it a “mood pad.”) CitizenM Amsterdam promises to remember your preferred settings to have the room just the way you like it, “removing the traditional feeling of anonymity from the hotel experience.”

????The Yotel provides for some personalization, but not much. Landberg shows me around a 170-square-foot room, which it calls a premium cabin, with a bed that retracts at the touch of a button to create more space. He points to a sensor that turns lights on when guests walk into the room and adjusts the temperature when they’re gone to conserve energy.

????There is reason to be wary of all this technology, of course. If the in-room gadgetry breaks, innovative hotels may find themselves jeopardizing the one thing customers value most: comfort. No one’s going to care that they can unlock the door with their phone if they can’t get the “smart” lights to turn on, or if the thermostat thinks it’s 30 degrees cooler than it actually is. “For us, technology is about enhancing your experience and not becoming the main reason for why we have a business,” Landberg says. “We’re still hoteliers at heart. It’s all about the guest experience.”

????I ask Crawford, the musician, if he felt he his stay at the futuristic Yotel lacked anything. After a long pause, he says no. “I got everything I need, to be honest. I just want a good, clean, quiet, functional hotel.”