????BuzzFeed動畫公司總裁扎?弗蘭克

????BuzzFeed動畫公司的內容與我們看過的其它視頻內容有什么區別？

????我們過去兩年的業務主要圍繞著視頻短片，特別是帶著試驗和迭代的想法。它一直在持續增長，另外我們之所以對短片非常興奮，還因為它為我們打開了一個知識的寶庫。它為我們打開了一扇門，讓我們能夠發現文化的一些非常有意思的方面，這些方面似乎對媒體業也非常重要。比如對自我的關注，人們對自身一些得不到滿足的方面似乎特別容易發生共鳴。

????其次是連續劇，以及在網絡上播放的中等長度的電視劇。它也是一個與好萊塢傳統拍攝技巧相結合的好地方。

????第三是我們的Future of Fiction工作組，在那里我們引入了制片人邁克爾?沙姆伯克和喜劇演員喬丹?皮爾，可以說我們不遺余力地與好萊塢展開了合作。我們想知道通過這樣做，我們能否在如何生成I.P.、如何通過減少摩擦來獲得額外的收益等方面啟發對方。同時也促使傳統市場必須進行數據型學習。

????與傳統好萊塢制片公司達成了哪些具體的業務安排？

????我不能說細節性的東西，但是有可能合作的范疇是很廣的。我們目的是要構建內容和財產 ，并且用跨媒體的視角去思考它們，它們所在的領域一開始并沒有明確的定義。

????你們的觀眾主要來自YouTube，對嗎？

????目前我們的主要觀眾仍然來自YouTube，但是這個比重正在隨著時間而下降。我們每個月在YouTube上大約有1500多萬名觀眾，但是如果再加上雅虎、美國在線（AOL）、Facebook等等，我們的觀眾群就有2500萬人。這種增長的一個關鍵部分，在于理解內容開發與平臺的關系。如果你可以把內容分散得很廣，有不同的模式和方法讓可以你在不同的平臺上推廣視頻呢，會有什么不一樣嗎？公司新的推廣部門“BuzzFeed, off BuzzFeed”（意思是BuzzFeed制作的內容，但不在BuzzFeed上播放）將把這種思路帶到另一個水平。

????Ze Frank, president, BuzzFeed Motion Pictures

????How will Buzzfeed Motion Pictures content be different from the video content we’ve seen so far?

????The business we’ve built over the last two years is focused on short form, specifically the notion of experimenting and iterating. That continues to grow and we’re incredibly excited about the short form business because it’s opened up this bank of knowledge for us. It opened up a way for us to identify really interesting aspects of culture that seem to be important to media, like focusing on identities and the way that people seem to relate to a lot of the niche aspects of identity which we think are underserved.

????The second piece is, when we start talking about serializing content and creating mid-range series for release on the Web broadly, it’s a great place to interface with the more traditional skill sets of Hollywood.

????The third piece is [the working group] Future of Fiction, where we're bringing in [producer] Michael Shamberg and [actor and comedian] Jordan Peele, and that's an all-out collaboration with Hollywood as it is today. We’re trying to see whether, through that, we can inspire each other on how I.P. is generated, how we can make some incremental gains in reducing friction in the process. And to expose the traditional market to data-driven learning.

????What’s the actual business arrangement with traditional Hollywood?

????I can’t speak to specifics, but it’s a pretty broad swath of potential types of arrangements. The goal is to build content and properties and to think of them in a trans-media way, where the place they live isn’t defined from the start.

????The majority of your viewership comes from YouTube, correct?

????We are still in a position where YouTube is the majority, but that ratio has been declining over time. We’re at around 150 million-plus views a month on YouTube, but all-in across Yahoo, AOL, Facebook, and all those things, we’re at 250 million. A critical part of this growth has been understanding the relationship between content development and platform. What changes when you syndicate broadly and there’s different models and ways of thinking about content in different platforms? "Buzzfeed, off Buzzfeed" [The company’s new distribution unit —Ed.] is going to take that to another level.