????BuzzFeed公司獲得5000萬美元新融資的消息本周一搶占了很多版面，但很多人可能未曾注意，這家550人的公司已于日前進(jìn)行了重組。重組后的BuzzFeed由網(wǎng)頁內(nèi)容、視頻內(nèi)容、品牌內(nèi)容和分散內(nèi)容四個獨立的業(yè)務(wù)部門組成。

????四個部門中，最強(qiáng)大的是它的視頻業(yè)務(wù)部門，它的新名字叫做BuzzFeed動畫公司（BuzzFeed Motion Pictures）——你從中也可看出它的擴(kuò)張野心。BuzzFeed是美國知名的新聞聚合網(wǎng)站，最為人所知的是它各種被廣為分享的榜單和原生廣告實驗。它的視頻業(yè)務(wù)部辦公室位于洛杉磯，雖然只成立了兩年時間，但卻像野草一樣在悄悄地瘋狂生長。BuzzFeedCEO約拿?佩雷蒂在接受《財富》采訪時表示，他認(rèn)為BuzzFeed的視頻業(yè)務(wù)有可能達(dá)到甚至超過BuzzFeed.com網(wǎng)站本身的規(guī)模。他指出：“視頻業(yè)務(wù)很大，也是大勢使然。它在移動設(shè)備上被播放和分享的頻率很高，因此它將數(shù)碼、視頻、移動和社交融合在一起——某人在移動設(shè)備上看到了一個自己喜歡的視頻，然后把它分享在社交網(wǎng)絡(luò)上。”

????過去兩年，該公司大約制作了1800到1900條視頻短片，在YouTube上的總點擊率超過了17億次。其中有27%的視頻短片都擁有100萬以上的點擊率。目前BuzzFeed的視頻業(yè)務(wù)只有100多名員工，最近它剛在洛杉磯給一間20,000多平方英尺的新工作室揭了幕。

????隨著BuzzFeed動畫公司的成立，該公司將不再滿足于兩三分鐘的短片，而是開始攝制連續(xù)劇式的長篇作品，包括紀(jì)錄片。該公司表示將與傳統(tǒng)的好萊塢制片公司展開合作，不過它沒有透露任何具體合作的細(xì)節(jié)。

????BuzzFeed動畫公司目前由扎?弗蘭克負(fù)責(zé)管理。扎?弗蘭克原本是一個網(wǎng)絡(luò)紅人，他于2012年加盟BuzzFeed。一個月前，BuzzFeed的視頻總經(jīng)理兼代理戰(zhàn)略副總裁喬納森?佩雷爾曼也搬到了洛杉磯協(xié)助BuzzFeed動畫公司的業(yè)務(wù)運(yùn)作。現(xiàn)在該公司還有一個專門為各大品牌拍攝贊助視頻的創(chuàng)意團(tuán)隊。

????我們與BuzzFeed的高管佩雷蒂、弗蘭克和佩雷爾曼等談到了BuzzFeed在視頻業(yè)務(wù)上的大賭注。以下是這次專訪的簡要文字摘錄，為了閱讀清晰起見作了編輯和壓縮。

????Buried in the news that BuzzFeed raised $50 million in new funding on Monday is the fact that the 550-person company has reorganized itself. BuzzFeed now consists of separate business units for its Web content, its video content, its branded content, and its distributed content.

????The most formidable of the group is BuzzFeed Motion Pictures, the new name (and with it, an expanded mission) of the company’s video operations. BuzzFeed is known for its highly shareable lists and native advertising experiments, but the company’s two-year-old, Los Angeles-based video operation has been quietly growing like a weed. In an interview with Fortune, BuzzFeed CEO Jonah Peretti said he believes the video business could become as big or bigger than BuzzFeed.com. “Video is a huge, mega-trend, and the fact that it’s being viewed on mobile at such a high rate and being shared at a high rate aligns all these things together,” he said. “Digital, video, mobile and social can all be the exact same thing: someone sharing a video they love that they viewed on their mobile device.”

????In the last two years, the company has produced between 1,800 and 1,900 short videos with a total of 1.7 billion YouTube views. About 27% of its videos have garnered more than 1 million views each. The video business has slightly more than 100 employees and recently unveiled a new 20,000 square-foot studio space in Los Angeles.

????Now, with the establishment of BuzzFeed Motion Pictures, the company will expand beyond its bite-sized, one- to three-minute videos to make serialized content and longer-form features, including documentaries. The company says it will collaborate with traditional Hollywood studios, though it declined to discuss how specifics of any business partnerships.

????BuzzFeed Motion Pictures is run by Ze Frank, an early viral video star who joined BuzzFeed in 2012. One month ago, Jonathan Perelman, the general manager of video and vice president of agency strategy at BuzzFeed, moved to Los Angeles to ramp up the unit’s business operations, which includes a creative team making sponsored videos for brands.

????We spoke with Peretti, Frank, and Perelman about BuzzFeed’s big bet. Below are excerpts from interviews with each, edited and condensed for clarity.