????日前，在微軟（Microsoft）的季度收益電話會(huì)議上，公司首席執(zhí)行官薩蒂亞?納德拉講話中9次提到了“一”這個(gè)字。

????另外，你或許難以相信，納德拉19次提到“云”，這還是除去提到云產(chǎn)品名稱的時(shí)候。相比之下，他僅三次提到微軟”，兩次提到“創(chuàng)新”。（上帝保佑。）

????納德拉于今年2月就任微軟掌門人，從那時(shí)起，他一直努力試圖為這家涉獵甚廣的科技公司設(shè)定一條路線。7月，納德拉給公司128,000多名員工發(fā)了一份備忘錄，概述自己的愿景；一周后，他又發(fā)了一份備忘錄，解釋為何決定裁掉18,000名員工。在這期間，納德拉參加了《財(cái)富》科技頭腦風(fēng)暴技術(shù)大會(huì)（Brainstorm Tech conference），并在會(huì)上重申，要振興微軟，必須變革公司文化。這是用比較文雅的方式表述一條老生常談的格言，即：墨守成規(guī)，一遍遍做同樣的事情，期望借此獲得不一樣的結(jié)果，絕對是癡人說夢。

????納德拉的行動(dòng)相當(dāng)迅速。在季度收益電話會(huì)議上，他透露下一版Windows將把“三個(gè)操作系統(tǒng)合為一體”，將“適用所有尺寸的屏幕”。Windows仍是微軟的搖錢樹，但近年來也越來越令該公司尷尬。（這三個(gè)操作系統(tǒng)是指Windows、Windows Phone以及Xbox游戲機(jī)的系統(tǒng)軟件。）納德拉似乎是說，微軟的開發(fā)人員應(yīng)當(dāng)致力于開發(fā)一款能應(yīng)用于多類設(shè)備的應(yīng)用程序或服務(wù)，而不是針對不同環(huán)境開發(fā)不同的應(yīng)用程序或服務(wù)。

????這合乎情理。操作系統(tǒng)的融合已經(jīng)進(jìn)行了一段時(shí)間，許多微軟用戶可能沒意識(shí)到，2012年正式發(fā)布的Windows8以及Windows Phone8有著相同的基礎(chǔ)核心架構(gòu)。（之前的版本可不是這樣。）這樣一來，就只剩下微軟推出的客廳設(shè)備——Xbox游戲機(jī)。Xbox本身有三個(gè)不同的操作系統(tǒng)：一個(gè)用于啟動(dòng)設(shè)備、創(chuàng)建虛擬機(jī)；另一個(gè)用于運(yùn)行游戲；最后一個(gè)用于運(yùn)行應(yīng)用程序。最后一個(gè)操作系統(tǒng)的基礎(chǔ)架構(gòu)與Windows和Windows Phone一致，納德拉下注的正是這個(gè)操作系統(tǒng)。

????任何曾在大公司任職的人都知道，平臺(tái)化和標(biāo)準(zhǔn)化是高管們最愛用的兩個(gè)法寶；其它解決方案都有低效之嫌。在互聯(lián)互通的多設(shè)備時(shí)代，這可謂是當(dāng)務(wù)之急。微軟從前任首席執(zhí)行官史蒂夫?鮑爾默時(shí)期開始，努力統(tǒng)一操作系統(tǒng)，其起步就已經(jīng)太晚。如今，這個(gè)問題的財(cái)務(wù)影響終于被認(rèn)識(shí)到：微軟對開發(fā)者漸漸失去吸引力，而開發(fā)者正是互聯(lián)時(shí)代的經(jīng)濟(jì)引擎。

????就納德拉上任以來的表現(xiàn)看，他任期的特點(diǎn)將是清晰、推動(dòng)和效率，而非企業(yè)家精神或革命。他在電話會(huì)議上說道：“我們將不懈的突出重點(diǎn)。”他會(huì)重復(fù)“重點(diǎn)”一詞多達(dá)八次。（財(cái)富中文網(wǎng)）

????譯者：項(xiàng)航

????On Microsoft’s quarterly earnings conference call yesterday, the company’s chief executive, Satya Nadella, said the word “one” nine times in his prepared remarks.

????“Cloud”? Nineteen, if you can believe it, not including product names. “Microsoft”? Just three times. “Innovation”? Two. (Bless his heart.)

????Nadella, who took Microsoft’s top post in February, has been trying mightily to set a single course for his sprawling technology company . In July, he issued a memo to more than 128,000 employees outlining his vision; a week later, he issued another explaining why he decided to cut 18,000 of them. In between, he dropped by Fortune‘s Brainstorm Tech conference, where he reiterated that cultural change was necessary to revitalize the company—a more elegant way of repeating the well-worn maxim that the definition of insanity is doing the same thing over and over and expecting a different result.

????Nadella is certainly moving swiftly. In his remarks yesterday, he revealed that the next version of Microsoft’s Windows, still a cash cow for the company but in recent years more of an embarrassment, would meld “three operating systems into one,” a single piece of software “for screens of all sizes.” (For those keeping track at home, that would be Windows, Windows Phone, and the system software for the Xbox gaming console.) Microsoft’s developers should spend their time working on a single application or service that works across devices, Nadella seemed to say, rather than versioning each of them out for different environments.

????This makes sense. The convergence of operating systems has been underway for some time, and many Microsoft customers may not realize that Windows 8 and Windows Phone 8, each formally released in 2012, share the same underlying core architecture. (This was not the case for previous versions.) That leaves the Xbox gaming console, Microsoft’s anchor in the living room, which runs three different operating systems of its own: one to boot the device and create virtual machines, another to run games, another to run applications. It’s the third in this series that shares underlying architecture with Windows and Windows Phone, and the one on which Nadella is placing his bets.

????Anyone who has worked at a large company knows that platforming and standardization are two tools that executives love to trot out; anything less reeks of inefficiency. In a connected, multi-device world, it’s nothing short of imperative. Microsoft’s ongoing efforts to reunite its disparate parts—which began, arguably too late, under former CEO Steve Ballmer—have finally begun to be seen in a monetary light as the company loses traction with developers, the economic engines of the Connected Age.

????So far, Nadella has framed his tenure as one that will be marked by clarity, drive, and efficiency rather than entrepreneurialism or revolution. “We will be relentless in our focus,” he said at one point during the call. He’d go on to repeat the “f” word eight more times.