????Trendalytics公司

????賣點(diǎn)：凱倫?穆恩的初創(chuàng)公司分析十億多個(gè)不同的在線“指標(biāo)”——例如，人們?cè)贔acebook或Twitter上關(guān)于某種潮流的評(píng)論——借此幫助時(shí)尚界人士追蹤消費(fèi)者的喜好。這些數(shù)據(jù)對(duì)于商家明確庫(kù)存商品種類，減少商品積壓也非常有幫助。穆恩表示，事實(shí)上目前超過50%的商品都是虧本出售。但有了Trendalytics，這個(gè)比率將會(huì)大大減少。

????評(píng)委點(diǎn)評(píng)：“你們打算怎么讓商家掏錢用你們的服務(wù)？”MediaLink的首席運(yùn)營(yíng)官溫達(dá)?哈里斯?米勒德說(shuō)。“他們都是出了名的小氣，所以，我想知道你們?cè)趺唇缍ㄟ@個(gè)市場(chǎng)的規(guī)模？”

????Pixlee公司

????賣點(diǎn)：曾經(jīng)的紐約人凱爾?王提出，凡是有品牌營(yíng)銷的地方，用戶生成的照片和視頻就是王道。“這些照片不只頂1000句話，它們實(shí)質(zhì)上是價(jià)值千言的代言，” 凱爾?王表示。因此，他研發(fā)了Pixlee，能讓品牌追蹤，用戶上傳到哪些媒體的內(nèi)容可能會(huì)讓消費(fèi)者產(chǎn)生共鳴，進(jìn)而擴(kuò)散到這個(gè)品牌不同的平臺(tái)上，包括社交平臺(tái)。據(jù)凱爾?王透露，Pixlee目前已經(jīng)擁有包括可口可樂（Coca-Cola）、堅(jiān)寶果汁（Jamba Juice）、寶馬（BMW）和雀巢（Nestle）在內(nèi)的多家合作伙伴。

????評(píng)委點(diǎn)評(píng)：“我想知道你的競(jìng)爭(zhēng)對(duì)手都有誰(shuí)，”米勒德沉思著說(shuō)，她表示已經(jīng)見過至少一個(gè)類似的商業(yè)創(chuàng)意。“我的另一個(gè)問題是：分銷平臺(tái)的問題。消費(fèi)者要怎樣才能發(fā)現(xiàn)它呢？”

????獲獎(jiǎng)?wù)撸?/p>

????季軍：PureWow公司（支持率21%）

????亞軍：Stir公司（支持率31%）

????冠軍：Pixlee公司（支持率 34%）（財(cái)富中文網(wǎng)）

????譯者：甘曉丹

????Trendalytics

????The pitch: Karen Moon’s startup dissects over 1 billion different online “signals” — like for instance, what people are saying on Facebook FB -1.08% or Twitter TWTR -1.12% about a certain trend — to help fashion industry professionals keep track of what’s popular with shoppers. The data also proves helpful for merchandisers to figure out which items to stock so they’re less likely to have excess, unsold inventory. Indeed, Moon says over 50% of all merchandise is currently sold at a loss. But with Trendalytics, that percentage could be significantly less.

????Judge’s critique: “How are you going to get merchants to pay for this?” asked Wenda Harris Millard, COO of MediaLink. “They are notoriously cheap, so I’m wondering how you sized this market.”

????Pixlee

????The pitch: Former New Yorker Kyle Wong argues where brand marketing is concerned, user-generated photos and videos are king. “These photos aren’t just 1,000 words, they’re worth 1,000 words of endorsement,” argued Wong. So he developed Pixlee, a service that lets brands track which user-uploaded media are likely to resonate with shoppers and distributes them across the brand’s different platforms, including social media. According to Wong, Pixlee already has partners that include Coca-Cola CCE -0.50% , Jamba Juice, BMW and Nestle.

????Judge’s critique: “I’m wondering about your competition,” mused Millard, who said she’s come across at least one other similar business. “My other question: distribution platforms. How do consumers discover it?”

????The winner:

????3rd place: 21% PureWow

????2nd place: 31% Stir

????1st place: 34% Pixlee