行走的活廣告:八大公司創意品牌宣傳花車大巡游
5.Just Born小雞車 ????推出糖小雞和其他適于任何場合的節假日糖果前,Just Born在2003年,也就是該公司成立50周年之際造出了小雞車?,F在,Just Born一共有三輛小雞車,后兩輛的制造時間比第一輛晚了10年。每輛小雞車都是一只巨型黃色小雞坐在一輛黃色大眾(Volkswagen)甲殼蟲的車頂上。 ????Just Born負責貿易關系和公司事務的副總裁馬休?派伊說:“這幾輛車用于社區和全國范圍內涉及Peeps品牌的活動和促銷,它們會給人們帶來微笑。不光是在活動中,在路上也是如此。” |
5.The Just Born Peepsmobile ????Before making the sugary chicks and other holiday confections fit for any occasion, Just Born hit the road with the Peepsmobile for the brand's 50th anniversary in 2003. There are now three cars total, two of which were manufactured a decade later. Each gigantic yellow peep sits atop a yellow Volkswagen Beetle. ????"The cars are used at events and for promotions that the Peeps brand is involved in on both the community and national level and helps to bring smiles to people who not only encounter it at events, but also on the road," according to Matthew Pye, vice president of trade relations and corporate affairs for Just Born. |