行走的活廣告:八大公司創(chuàng)意品牌宣傳花車大巡游
2.好時(shí)Kiss巧克力車 ????這是又一輛巧克力主題的宣傳車,不過好時(shí)(Hershey's)Kiss巧克力車確實(shí)不同凡響。它就像是在移動底盤上并排擺了三個(gè)好時(shí)Kiss巧克力。這輛車在1997年,即Kiss巧克力問世90周年之際,首次投入使用。 ????制造者解釋說,打造這輛糖果車的目的是“讓公眾知道、支持他們的慈善合作伙伴The Children's Miracle Network”。這輛車顯然很成功,好時(shí)隨后又制造了兩輛。每輛Kiss巧克力車每年都要行駛逾3萬英里(4.83萬公里),走訪醫(yī)院、學(xué)校和商場。 |
2.The Hershey’s Kissmobile ????Another chocolate-themed roadster, the Hershey's Kissmobile is quite the treat. Featuring three separate Hershey’s kisses in a row mounted on a moving platform, the Kissmobile first revved its engines to coincide with the candy’s 90th anniversary in 1997. ????The car’s maker explained that the confectionary vehicle was made to “generate public awareness and support for their charity partner, 'The Children's Miracle Network.'" Apparently successful, Hershey's had two others built. Each Kissmobile travels over 30,000 miles annually, visiting hospitals, schools and shopping malls. |
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