行走的活廣告：八大公司創意品牌宣傳花車大巡游
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????有誰能忘掉巨型熱狗、金魚或者雞蛋在大街上前進的場面？那正是企業所希望的，它們就是要自己制造的古怪汽車成為品牌大使。對許多公司來說，雇用“品牌宣傳車”是慶祝產品上市周年或其他特殊日子的方法之一。下面是其中最令人難忘的八輛宣傳車。 |
????Who could forget seeing a giant hotdog, goldfish or egg driving down the street? That’s what businesses hope when they build oddball cars to serve as brand ambassadors. For many of the companies, commissioning a “brandmobile” is a way to celebrate a product’s anniversary or other special occasion. Below are eight of the most memorable among them. |
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1.吉百利奶油彩蛋車 ????它看起來或許有點兒像谷歌（Google）的自動駕駛汽車，但它的外形更像雞蛋，而且更加絢爛多彩。它代表的是一種標志性糖果：吉百利（Cadbury）奶油彩蛋。這輛糖果外形的汽車曾在各種各樣的廣告活動中閃亮登場。它至少做過五次環游，其中大多數都在英國，特別是在吉百利工廠附近的伯恩威爾。 |
1.The Cadbury Creme Egg Car ????It may slightly resemble the Google self-driving car, but this automobile is, well, even more egg-shaped and colorful. And its promoting an iconic candy: the Cadbury Creme Egg. The sweet-shaped vehicle has been featured on the road for various advertising campaigns. There are at least five driving around -- mostly in U.K. and particularly Bourneville near the Cadbury factory. |
