????蘇亞雷斯在全世界人民的注視下咬人，賽后他發(fā)現(xiàn)自己攤上大事兒了。

????蘇亞雷斯剛剛在周二的世界杯比賽場(chǎng)上咬傷了意大利隊(duì)后衛(wèi)吉奧吉奧?基耶利尼的肩膀，888撲克公司（Poker company 888）隔日就發(fā)表聲明，宣布公司正重新審查與烏拉圭球員路易斯?蘇亞雷斯的合作關(guān)系。

????這家公司在聲明中表示：“在烏拉圭對(duì)意大利的世界杯比賽中，蘇亞雷斯的行為遭到指控，888撲克公司正在嚴(yán)格審查與蘇亞雷斯的合作關(guān)系，公司絕不容忍有違體育精神的行為發(fā)生。”

????這位咬人的烏拉圭球員效力于英超（English Premier League）的利物浦俱樂(lè)部（Liverpool），五月份剛剛成為888撲克公司的形象大使之一。除贊助商外，國(guó)際足聯(lián)（FIFA）也啟動(dòng)了對(duì)蘇亞雷斯的調(diào)查程序。

????除888撲克公司之外，蘇亞雷斯與體育用品巨頭阿迪達(dá)斯（Adidas）也有合作關(guān)系。雖然在國(guó)際足聯(lián)的決定出臺(tái)前，阿迪達(dá)斯并未明確表態(tài)，但蘇亞雷斯很可能無(wú)法“咬”到這棵搖錢樹(shù)了。

????阿斯達(dá)斯公司周三發(fā)表聲明：“阿迪達(dá)斯公司擔(dān)心路易斯?蘇亞雷斯事件的負(fù)面影響，我們正等待國(guó)際足聯(lián)對(duì)此事件的全面調(diào)查結(jié)果，之后再酌情處理。” （最新消息：阿迪達(dá)斯稱不會(huì)終止與蘇亞雷斯的贊助合約，在之后的世界杯營(yíng)銷中將不再出現(xiàn)其形象。——編注）

????“蘇亞雷斯可謂劣跡斑斑，剛從過(guò)去的咬人風(fēng)波和種族歧視事件中恢復(fù)過(guò)來(lái)，又陷入世界杯“咬人門”。最新咬人事件后，他便慘遭俱樂(lè)部、粉絲和贊助商拋棄，”英國(guó)著名品牌價(jià)值顧問(wèn)公司——品牌財(cái)經(jīng)（Brand Finance）的CEO大衛(wèi)?哈埃在郵件中說(shuō)。“蘇亞雷斯的所作所為徹底破壞了他的個(gè)人形象，這是無(wú)論多么精湛的球技都無(wú)法修復(fù)的。即將發(fā)生的公關(guān)災(zāi)難會(huì)讓他的品牌價(jià)值大大降低。”

????加利福尼亞貝克街（Baker Street）廣告公司的體育營(yíng)銷專家鮑伯?多爾夫曼也說(shuō)，路易斯?蘇亞雷斯這個(gè)名人品牌已經(jīng)“毫無(wú)價(jià)值”。“他現(xiàn)在是一名身負(fù)嚴(yán)重問(wèn)題的運(yùn)動(dòng)員，已經(jīng)無(wú)法贏得贊助商的信任。不僅如此，如果他遭到重罰（非常有可能），我們可能在很長(zhǎng)一段時(shí)間內(nèi)無(wú)法在世界杯或英超聯(lián)賽的綠茵場(chǎng)上看到他了。”

????有關(guān)裁定可能會(huì)在周六烏拉圭隊(duì)與哥倫比亞隊(duì)的比賽之前出臺(tái)。（最新消息：國(guó)際足聯(lián)紀(jì)律委員會(huì)宣布，蘇亞雷斯禁賽9場(chǎng)國(guó)際比賽，禁止參加一切足球活動(dòng)4個(gè)月，同時(shí)罰款10萬(wàn)瑞士法郎——編注。）這次的咬人事件之前，蘇亞雷斯在2010和2013年也曾兩次咬人，招惹了不少麻煩。

????蘇亞雷斯的個(gè)人形象危機(jī)讓我們聯(lián)想到很多類似事件——不少備受矚目的運(yùn)動(dòng)員都曾因此失去代言機(jī)會(huì)。著名的例子包括老虎?伍茲的情婦事件，蘭斯?阿姆斯特朗興奮劑丑聞，以及麥克?泰森拳擊生涯中多次發(fā)生的被逮捕事件等。（財(cái)富中文網(wǎng)）

????譯者：Joseph

????The assailant in the bite witnessed around the world is finding himself in more than a lick of trouble.

????Poker company 888 said on Wednesday that it is reviewing its sponsorship deal with Uruguay soccer player Luis Suarez after he allegedly bit Italian defender Giorgi Chiellini’s shoulder during a World Cup game Tuesday.

????“Following the allegations made against Luis Suarez in regards to his behavior during Uruguay’s World Cup match against Italy, 888poker is seriously reviewing its relationship with the player as we will not tolerate any unsporting behavior,” the company said in a statement.

????The Uruguayan, who plays for Liverpool in the English Premier League, became one of the company’s brand ambassadors just last month. Separately, FIFA has opened disciplinary proceedings against Suarez.

????Meanwhile, Suarez, who has a sponsorship deal with sports gear maker Adidas, may have trouble sinking his teeth into any more lucrative deals with them in the future, although the company played coy in its own statement ahead of FIFA’s decision.

????“Adidas is aware of the issue involving Luis Suarez. We await FIFA’s full investigation into this matter and will respond accordingly,” the company said Wednesday.

????“Before the World Cup Luis Suarez brand was recovering from his previous biting and racist abuse incidents. After the latest episode he has made himself toxic to clubs, fans and sponsors,” said David Haigh, the CEO of Brand Finance, a brand valuation consultancy firm based in the U.K., via email. “He brings brands into disrepute and however good his playing skills may be his personal brand will never recover. He is a PR disaster waiting to happen and has drastically reduced his personal brand value.”

????Bob Dorfman, a sports marketing expert for the California advertising firm Baker Street, added that the Luis Suarez brand has “bit the dust.” He continued, “This is an athlete with serious issues, who cannot be trusted by his sponsors. And with major punishment likely, we may not be seeing him on a soccer pitch — World Cup or English Premier League – for quite a while.”

????A ruling is expected to be announced ahead of Uruguay’s game against Colombia on Saturday. Suarez also found himself in trouble for pervious biting incidents both in 2010 and 2013.

????Suarez’s brand debacle comes in light of numerous other high-profile athletes who lost endorsements due to foul play, including Tiger Woods after being found to have mistresses, Lance Armstrong for doping and Mike Tyson for being arrested numerous times throughout his career.