十大最驚悚公司吉祥物盤點
Dan Mitchell
2014-06-25
市場上存在著一系列大大小小為產品代言卻令消費者感到不舒服的人造“生物”,麥當勞的吉祥物“Happy”只是其中之一。除此之外,還有“鼻涕先生”、倫敦奧運會的獨眼吉祥物等。相比起來,麥當勞叔叔早年剛出道時候的形象就有個性多了。
????檸檬頭 ????這個吉祥物代言的產品是檸檬頭糖果?!吨ゼ痈缯搲瘓蟆罚–hicago Tribune)曾對該公司負責修改吉祥物的品牌推廣人員進行過常規采訪。只是,他們似乎忘了問一個問題:“你們為什么想讓我們的孩子做惡夢?”芝加哥費拉拉糖果公司(Ferrara Candy Co.)生產這款主打電影院市場的產品,已有52年歷史。最新的吉祥物與“前輩”類似,只是它看起來失敗的風險會更大。 |
????Lemonhead ????In its by-the-numbers interview of the branding person responsible for the revamping of the eponymous character that represents Lemonhead candy, the Chicago Tribune somehow neglected to ask, "Why are you trying to give our children nightmares?" The movie-theater staple had been produced in Chicago by Ferrara Candy Co. for 52 years. The updated mascot looks a lot like the old one, except that the old one looks a lot less likely to be carrying a length of rope. |