改變世界的12家公司
????10. Facebook ????十年前,就讀于哈佛大學(Harvard)的本科生馬克?扎克伯格推出了讓世界互聯互通的服務。十年后,Facebook距離13億活躍用戶的目標越來越近,其中五分之三的用戶每天登錄Facebook。通過不斷滾動的個人更新(許多網站的主打內容)“新聞饋送”,Facebook引入了瀏覽網頁的新方法。此外,Facebook還利用人際關系,而非頁面鏈接,推出了組織數字信息的新方法。在這個過程中,Facebook徹底改造了網絡品牌營銷,用高度針對性的廣告取代了廣受非議的橫幅廣告,而這在2013年為它帶來了79億美元的銷售額。剛過而立之年的扎克伯格繼續經營Facebook,他慷慨捐款推動教育改革;截至目前,他已經出資2.2億美元,用來推動新澤西州紐瓦克市和舊金山灣區的學校改革?!狫essi Hempel |
????10. Facebook ????A decade after Mark Zuckerberg, then a Harvard undergrad, launched a service to connect everyone in the world, Facebook FB 0.02% is growing closer to its goal: 1.3 billion active users, three-fifths of whom log on every single day. Facebook introduced a new way to navigate the web—via the scrolling “newsfeed” of personal updates that has become a staple on many websites—and a new way to organize digital information—via personal relationships instead of page links. In the process, the company reinvented brand marketing on the web, replacing the reviled banner ad with highly targeted ads that brought in $7.9 billion in sales in 2013. Even as Zuckerberg, who just turned 30, continues to run Facebook, he’s using his largesse to tackle education reform; he has pledged $220 million so far to school reform efforts in Newark, N.J. and the Bay Area. —Jessi Hempel |