11大細分市場最佳車型盤點
????汽車行業的各種車型并不是生而平等的。由于價格、實用性和用途等原因,緊湊跨界市場的銷量(以本田CRV為代表)總是要超過中端的小眾運動車型(比如雪佛蘭考維特)。這是一個放之四海皆準的定律,沒人指望它會被顛覆。 ????不過如果在各個細分市場內橫向對比的話,銷量就是一個很重要的指標。每個廠商都希望旗下有一個暢銷的熱門車,以便通過高產量來降低成本。另外,如果旗下擁有某個細分市場最暢銷的車型,也會為廠商帶來不小的市場優勢。因此奔馳與寶馬年年相爭,為的就是在年底搏得一個豪華車市場銷量冠軍的頭銜。 ????以下是2014年至今,11個主要細分市場里表現最好的車型,其中有些是我們的老朋友了,但是有些車型說不定會嚇你一跳。 ????本文的車型分類與銷售數據由汽車網站Edmunds.com提供。 |
??? In the car business, all vehicle types are not created equal. For reasons of price, practicality, and purpose, sales volume generated by cars in the fast-growing compact crossover segment (Honda CR-V) will always trump mid-range sport niche players (Chevrolet Corvette). That is a law of the universe that nobody expects will be broken. ????But size matters a lot when comparing sales within segments. Every manufacturer wants a top seller that helps spread costs over higher production volume. Besides, there is a marketing advantage that comes with selling the most popular vehicle of a certain type. Look at the games Mercedes-Benz and BMW play at the end of the year to determine who is the luxury car leader. ????With that in mind, here are the top performers in 11 important segments in 2014 so far. Some are familiar names, and some will surprise you. ????Model classifications and sales data were provided by Edmunds.com. |
????1.微型車:起亞秀爾 ????起亞(Kia)是汽車業的后起之秀,它1994年才進入美國市場,而且經常被籠罩在自家大哥現代(Hyundai)的陰影下。但是在微型車市場上,方方正正的2014款起亞秀爾(Soul)輕松打敗了現代雅紳特(Accent)和雪佛蘭Sonic(Chevy Sonic),成為最暢銷的微型車。秀爾廣告里那幾只會唱歌、會賣萌的倉鼠無疑做了不小的貢獻。 |
????1. Sub-compact car: Kia Soul ????Kia is the upstart brand among auto retailers, having only entered the U.S. market in 1994. It is usually overshadowed by its controlling partner, Hyundai, but not in this category, where the boxy Soul, redesigned for 2014, easily outsells Hyundai’s Accent and Chevy’s Sonic. Those singing hamsters undoubtedly deserve some of the credit. |