????市場(chǎng)調(diào)查機(jī)構(gòu)NPD DisplaySearch稱，全球平板電腦出貨量今年一季度同比下降了4.6％。不過，報(bào)告撰寫者也表示，平板電腦市場(chǎng)的利潤(rùn)率將有所提升，因?yàn)槠桨咫娔X的平均價(jià)格有望攀升。

????NPD DisplaySearch稱，今年一季度平板電腦總出貨量達(dá)到了5630萬臺(tái)，低于去年同期的5900萬臺(tái)。經(jīng)濟(jì)增長(zhǎng)放緩恐將拖累整個(gè)移動(dòng)PC市場(chǎng)，許多大品牌，包括蘋果（Apple Inc.）、谷歌（Google Inc.）以及亞馬遜（Amazon.com Inc.）都報(bào)告稱平板電腦出貨量減少。三星電子（Samsung Electronics Co.）的平板發(fā)貨量雖然有所增加，但增幅也僅為2%。

????DisplaySearch自從2011年開始跟蹤平板電腦發(fā)貨量，這是它第一次發(fā)布報(bào)告稱這個(gè)數(shù)字同比出現(xiàn)了下滑。人們不禁想知道，接下來的走勢(shì)會(huì)怎么樣？一些科技界觀察人士希望，炒得正熱的可穿戴設(shè)備能成為繼平板之后的下一個(gè)增長(zhǎng)熱點(diǎn)。不過，NPD本月早些時(shí)候預(yù)測(cè)，可穿戴設(shè)備市場(chǎng)的發(fā)展很快就會(huì)開始減速。

????DisplaySearch高級(jí)分析師理查德?西莫告訴《財(cái)富》雜志，雖然平板電腦銷量一季度有所下滑，但硬件設(shè)備的整體銷量將持續(xù)增長(zhǎng)。

????西莫說：“我們眼下看到的是移動(dòng)設(shè)備個(gè)性化的轉(zhuǎn)變。我們正朝著追求便利性的消費(fèi)體驗(yàn)邁進(jìn)。設(shè)備與用戶的關(guān)系正在變得越來越盤根錯(cuò)節(jié)?！?/p>

????隨著平板電腦銷售放緩，西莫預(yù)計(jì)，制造商將不再執(zhí)著于銷量，而是更多的關(guān)注利潤(rùn)和營(yíng)收。西莫預(yù)計(jì)，平板的平均售價(jià)會(huì)上升。他還表示，屏幕尺寸將更為多樣，屏幕分辨率也將提高，這兩種趨勢(shì)有望提升消費(fèi)者的興趣，推高平板的售價(jià)。

????這個(gè)趨勢(shì)有望使平板電腦產(chǎn)業(yè)走上改善利潤(rùn)率的道路。西莫預(yù)測(cè)，那些高品質(zhì)的設(shè)備，也就是屏幕尺寸更大、屏幕分辨率更高的設(shè)備——將主要在成熟市場(chǎng)銷售，同時(shí)，各生產(chǎn)廠商將繼續(xù)在新興市場(chǎng)推出低成本設(shè)備。（財(cái)富中文網(wǎng)）

????譯者：項(xiàng)航

????Worldwide tablet shipments dropped 4.6% in the first quarter from a year ago, according to NPD DisplaySearch, though the report's author says that pocket of the tech sector see improved profits as average prices are expected to climb.

????NPD DisplaySearch reported tablet shipments totaled 56.3 million units in the first quarter, down from 59 million a year ago. The slowdown threatens to drag lower the overall mobile PC market, with many major brands including Apple Inc. (AAPL), Google Inc. (GOOG), and Amazon.com Inc. (AMZN) reporting fewer tablet shipments. Samsung Electronics Co. (SSNLF) only posted a 2% increase.

????It was the first year-over-year decline DisplaySearch has reported since it began tracking such figures in 2011. The decline leads some to wonder: what's next? Some tech observers had hoped the much-hyped wearable category would be the next pocket of scorching growth though NPD earlier this month predicted that market would begin to slow down quickly.

????Richard Shim, senior analyst for DisplaySearch, told Fortune that while tablet sales fell in the first quarter, the overall consumption of hardware devices continues to increase.

????"What we are witnessing is a shift in the personalization of mobile devices," Shim said. "We are moving more toward a convenience-based consumer experience. The device is becoming more intertwined with the user."

????With tablet sales slowing, Shim expects manufacturers will focus less on volumes and more on margins and revenue. He expects average selling prices will pick up. Shim also sees greater diversity of screen sizes and improved resolution--both trends that could inspire greater consumer interest and loftier selling prices.

????That trend can put the tablet industry on a path toward improved profitability. Shim expects those higher quality devices--with larger screens and greater resolution--will mainly be sold in mature markets, as the industry's players continue to roll out low-cost devices in emerging markets.

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