????百事可樂公司（PepsiCo.）宣布推出一款新型設(shè)備Spire，從而進(jìn)入了自制碳酸水領(lǐng)域。這種設(shè)備可以混合超過1,000種口味的碳酸飲料，主要用于餐廳和電影院。

????百事可樂公司在美國餐廳協(xié)會展（National Restaurant Association Show）上推出了這款自助設(shè)備。據(jù)這家公司的網(wǎng)站顯示，消費(fèi)者可以在美國的50個地方嘗試使用Spire。

????這臺設(shè)備造型時尚，看上去像是蘋果公司（Apple）的產(chǎn)品。百事公司把它當(dāng)作可口可樂公司（Coca-Cola）Freestyle可樂售賣機(jī)的直接競爭對手。

????百事公司表示，Spire是第一款可以個性化制作百事品牌飲料的數(shù)字冷飲售賣機(jī)，希望它能讓消費(fèi)者“通過造型優(yōu)美的數(shù)字觸摸屏幕，探索新口味。”

????百事可樂公司全球飲料集團(tuán)總裁布拉德?杰克曼告訴《紐約時報(bào)》（New York Times）：“冷飲柜臺最初起源于藥店，在冷飲售貨員的手中會變幻出各種令人驚訝的創(chuàng)意和花樣。但在過程中，這種用戶體驗(yàn)卻變成了交易，現(xiàn)在我們將改變這種狀況。”

????四月初有報(bào)道稱，百事可樂公司正在談判購買蘇打水機(jī)制造商SodaStream的股份，這進(jìn)一步表明，隨著蘇打水行業(yè)的銷量持續(xù)下滑，百事可樂公司正在尋求增加產(chǎn)品組合。

????今年年初，有消息稱百事可樂公司與出售家用飲料系統(tǒng)的歐洲公司Bevyz達(dá)成了合作關(guān)系。（財(cái)富中文網(wǎng)）

????譯者：劉進(jìn)龍/汪皓

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????PepsiCo. (PEP) has entered the make-it-yourself soda space with the announcement of Spire, a new machine that can stir up over 1,000 flavor combinations of carbonated beverages at locations such as restaurants and movie theaters.

????The self-service equipment was unveiled at a National Restaurant Association Show and there are already around 50 locations in the U.S. where customers can try out Spire, according to the company's website.

????The machine, which is sleek and resembles an Apple (AAPL) product more than anything else, situates itself as a direct competitor to Coca-Cola's (KO) Freestyle.

????The "first digital fountain that lets you personalize your favorite Pepsi brands," Spire aims to let customers "explore new taste territories from a sleek, digital touch screen," Pepsi said.

????"Soda fountains in pharmacies and apothecaries, where this all started, were points of engagement where an amazing amount of creativity and innovation took place at the hands of the soda jerk. But somewhere along the line, what was an experience has turned into a transaction, and that's got to change," said Brad Jakeman, president of PepsiCo's global beverages group, toThe New York Times.

????Earlier in April, news that PepsiCo was in talks to buy stakes of SodaStream emerged, illustrating another way the beverage and food company has sought to expand its portfolio as sales for the soda industry continue to dip.

????Earlier in the year, news broke that PepsiCo partnered with Bevyz, a European company that sells beverage systems for the home.