????對于美國觀眾來說，這項轉播權展期合同是一則好消息，因為它可能會增加2020年至2032年之間某屆奧運會在美國舉辦的可能性。（2020年東京夏季奧運會之后的奧運會主辦國目前還沒有確定。）傳媒產業時事通訊(Media Industry Newsletter)編輯史蒂芬?科恩表示，誰也無法保證國際奧委會(International Olympic Committee)一定會幫NBC一把，但這家電視網很可能依然在指望這樣的幫助。“但愿國際奧委會將幫助他們擺脫困境，”科恩說。“我認為在未來15年里，美國十有八九會主辦一屆冬奧會或夏奧會，但也不一定。如果美國真的能夠獲得主辦權，那將給予NBC巨大的幫助。”

????科恩指出，即將在巴西里約熱內盧開幕的2014年世界杯足球賽其實有可能成為確定未來奧運會主辦國的一個影響因素和指標。“里約是一個舉辦世界杯的好地方，因為它更接近東部時區，”科恩說。“但韓國（2018年冬奧會主辦國）就不那么好了。”

????現在只剩下一個問題：NBC開出的未來奧運會獨家報道權價格是不是太高了？現在看似乎是這樣，但我們無法肯定。沒有人知道8年后我們將采用什么方式觀看體育賽事直播，更遑論18年之后。不過幾乎可以肯定的是，即使我們未來不會通過傳統的電視屏幕收看比賽，NBC也會使出渾身解數，讓奧運賽事進入每一個播出平臺，無論這是否意味著要創造新的、更好的移動應用，還是要迎合某種全新的設備。NBC賭的是，奧運會轉播權的價格將持續上漲，現在達成交易比未來再談更劃算。這是不是一個能夠贏得金牌的商業決策？我們拭目以待。（財富中文網）

????譯者：葉寒

????NBC's extension is great news for U.S. viewers because it may increase the likelihood that one of the Games between 2020 and 2032 will be in the United States. (There is currently no location set for the Games after the 2020 Summer Games in Tokyo.) Steven Cohn, the editor of Media Industry Newsletter, says that there's no guarantee the International Olympic Committee will do NBC any favors, but the network is still likely counting on it. "Hopefully the IOC will help them out," Cohn says. "I think it's a pretty safe bet that one of those Games are going to be here in the U.S., either Winter or Summer in the next 15 years. But maybe not. It would be a huge help to NBC."

????Cohn points out that the 2014 FIFA World Cup, which will take place in Rio de Janeiro, Brazil, could actually be an influence and indicator on future Olympic locations. "Rio is a good location for the World Cup because it's closer to the Eastern time zone," says Cohn. "But South Korea [where the 2018 Winter Games are] is not good."

????This leaves just one question: Did NBC overpay for its future Olympics coverage? It might look that way now, but there's no way to know for sure. No one knows how we'll watch live sporting events in eight years, much less in 18. But even if we won't be watching on a traditional TV screen, you can bet that NBC will do whatever it has to in order to provide access to the Games on every platform, whether that means creating new and better mobile apps or catering to some entirely new device. And NBC's bet is that the price of broadcast rights for the Olympic Games will continue to go up, and that it's getting a better deal now than in the future. A gold-medal business decision? We'll find out.