????魯伯特?默多克部分擁有的有線電視公司英國(guó)天空廣播集團(tuán)（British Sky Broadcasting Group）正在計(jì)劃收購(gòu)兩家歐洲廣播公司，以便將旗下的付費(fèi)電視業(yè)務(wù)擴(kuò)展到整個(gè)歐洲。

????英國(guó)天空廣播集團(tuán)周一表示，他們就認(rèn)購(gòu)德國(guó)和意大利的付費(fèi)電視資產(chǎn)問(wèn)題與二十一世紀(jì)福克斯公司（21st Century Fox）展開(kāi)了初步協(xié)商。如果協(xié)商成功，這筆交易將造就一個(gè)擁有約2,000萬(wàn)用戶的廣播業(yè)巨頭，這個(gè)數(shù)量幾乎兩倍于天空廣播集團(tuán)所擁有的1,050萬(wàn)用戶數(shù)量。

????天空廣播集團(tuán)希望收購(gòu)福克斯公司在德國(guó)天空衛(wèi)視（Sky Deutschland）所持有的57%股份以及意大利天空衛(wèi)視（Sky Italia）的全部股份，依據(jù)福克斯公司上周的收盤價(jià)計(jì)算，前者的收購(gòu)價(jià)格約為44億美元。默多克在德國(guó)天空衛(wèi)視和意大利天空衛(wèi)視都擁有股份，一直希望能把這兩家公司整合倒天空廣播集團(tuán)旗下。天空廣播的此次收購(gòu)將延續(xù)歐洲媒體業(yè)的合并趨勢(shì)。

????《金融時(shí)報(bào)》（the Financial Times）Lex專欄副主編奧利弗?拉爾夫說(shuō)：“也許面對(duì)這樣的合并趨勢(shì)，天空廣播集團(tuán)認(rèn)為自己必須得壯大起來(lái)。”

????默多克旗下的福克斯公司目前持有39%的天空廣播集團(tuán)股份。拉爾夫表示，天空廣播壯大以后，福克斯是否還希望收購(gòu)它更多股份，這個(gè)問(wèn)題依然有待觀望。默多克在2011年就失去了對(duì)這家英國(guó)廣播公司的所有權(quán)，此前他也曾嘗試過(guò)收購(gòu)它部分股份，但由于新聞集團(tuán)（News Corp.）旗下的英國(guó)報(bào)紙因行為不端而遭到指控，收購(gòu)計(jì)劃只能放棄。

????擴(kuò)張后的天空廣播集團(tuán)不僅能夠在產(chǎn)品開(kāi)發(fā)上節(jié)約成本，而且在體育節(jié)目或電影合同的競(jìng)標(biāo)上也將具有更大的影響力。不過(guò)，用戶增長(zhǎng)前景較為明朗的只有德國(guó)方面的業(yè)務(wù)，而意大利付費(fèi)電視用戶的數(shù)量在過(guò)去的三年里一直在下降。（財(cái)富中文網(wǎng)）

????譯者：徐黃兆

????British Sky Broadcasting Group, a cable television company partly owned by Rupert Murdoch, is looking to buy two other European broadcasters in an effort to extend its pay-TV business across Europe.

????BSkyB (BSYBY) said on Monday that it is in preliminary talks with 21st Century Fox (FOX) to acquire its pay-TV assets in Germany and Italy. If successful, the deal would create a broadcasting behemoth with about 20 million subscribers, nearly doubling BSkyB's 10.5 million customers.

????BSkyB wants to acquire Fox's 57% stake in Sky Deutschland, worth about $4.4 billion based on the company's closing share price last week, as well as the whole of Sky Italia. Murdoch owns stakes in both Sky Deutchland and Sky Italia, and has long wanted to unite them under the BSkyB banner. An acquisition by BSkyB would continue a trend of consolidation in Europe's media sector.

????"Maybe it thinks it has to bulk up in the face of that," said Oliver Ralph, deputy head of Lex at theFinancial Times.

????Murdoch's Fox currently owns a 39% stake in BSkyB. Whether or not Fox would want to acquire more shares of a bulked-up BSkyB is open to question, said Ralph. Murdoch tried to acquire the part of the British broadcaster that he did not already own in 2011 but gave up amid allegations of misconduct at News Corp.'s U.K. newspapers.

????A bigger BSkyB could generate cost savings in product development and have more clout when bidding for sports or movie contracts. But only Germany would promise much growth: The number of Italian pay-TV subscribers has declined over the past three years.