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香蕉樹皮變護墊:哈佛創業冠軍的印度夢

香蕉樹皮變護墊:哈佛創業冠軍的印度夢

Lauren Everitt 2014-05-07
一個叫做“薩蒂”、致力于為印度農村婦女提供低成本衛生巾和工作機會的社會企業日前贏得哈佛商學院新創業大賽最高獎。創始人之一阿姆瑞塔?賽加爾說,希望這個項目能幫助今天的印度婦女避免她祖母小時候的窘境。

????你生命中還有沒有什么事情可以跟這個獎項相提并論?

????除了贏得這項大賽,在我的人生中還有兩件讓我最興奮的事情,其一是考入麻省理工學院——我一直夢想成為一位機械工程師,但從來沒想到真的會有這樣一個機會。另一件事情就是被哈佛商學院錄取。說真的,我簡直不敢相信,尋思著“是不是招生官員搞錯了?”這就是我被這兩所學校錄取時的感受。

????對于這項事業,你有什么長遠的規劃?

????我們希望到今年年底能進入5個村莊。我們的商業模式是與農村婦女自助團體合作。這類團體由大約10名婦女組成,她們聚集在一起開創自己的小微企業。

????這些婦女需要花500美元從我們手中購買一臺機器,她們3個月內就能償還這筆款項。這可不是一個長達10年的投資。接下來,她們就能開始生產自己的護墊,經營自己的企業,管理自己的賬簿。操作這臺機器只需要兩名婦女,剩下的8個人采用挨家挨戶的配送模式在當地的社區銷售這些護墊。

????我們的目標是擁有10000人口的村莊,這類村莊通常有大約2,700名處于月經年齡的婦女。一個村莊一臺機器。我們希望這些婦女能夠創辦自己的企業。

????我們主要想解決3個問題:通過使用廢棄的香蕉樹纖維解決可承受性問題(affordability);通過本土生產解決可得性問題(availability);采用挨家挨戶的配送模式和口碑營銷來解決最大的一個問題——提升村民的意識(awareness)。

????我們的想法是,無論你住在哪個村莊,哪個國家,你的本地資源應該能夠適應你的需求——無論這種資源是椰子纖維,還是紙莎草。這項事業的目的不僅僅是幫助農村婦女找到她們能夠負擔得起的護墊,我們其實還想讓她們覺得自己到獲得了權力,幫助她們經營自己的企業,提升她們的社會經濟地位。

????我祖母就是在農村長大的,每個月總有幾天不能去上學。因為那時候,女孩月經期間去上學是一種忌諱。她說,直到今天,想起這段往事,她還是很難過。知道我的家人曾經親身經歷過這種窘境,真是讓人覺得荒唐可笑。如果我們最終能夠解決這個問題,那對我們來說就是天大的成就。(財富中文網)

????譯者:葉寒

????Is there anything you would compare it with?

????Other than winning this competition, the two most exciting things in my life were getting into MIT -- I always wanted to be a mechanical engineer, and I never thought there was a chance -- and honestly the same for HBS. You just never think you will. It's like, "Am I the admissions mistake?" I would say getting into those two schools is equivalent to this.

????What are your long-term plans for the business?

????By the end of this year we hope to be in five villages. The way our business model works is we partner with rural women self-help groups, which are groups of about 10 women that gather together to start their own microenterprises.

????These women will purchase a machine from us for $500 and they're able to repay that within three months. It's not like a 10-year investment. Then they will manufacture their own pads and run their own businesses, managing their own books and accounts. You need two women to operate the machine and the other eight to sell these pads in their local communities using a door-to-door distribution model.

????We're targeting villages with a population of 10,000 people, which corresponds to roughly 2,700 women of menstruating age in that village. The idea is one village per machine. We want these women to start their own enterprises.

????The main goal is to address the three A's: affordability (using waste banana tree fiber); availability (doing local manufacturing); and the biggest one is awareness (using door-to-door distribution and word-of-mouth marketing).

????The idea is that whatever village you're in, whatever country you're in, your local resources should be able to adapt to your needs – whether it's coconut fiber or papyrus. This is not just about finding affordable pads but really trying to help these rural women feel empowered, to run their own enterprises and move up the socioeconomic ladder.

????My grandmother grew up in a very rural village and missed school every month because it was taboo to go during this time. She says to this day it was something she was always upset about. To know that someone in my family went through this is ridiculous. If we can be the ones to solve this issue, it would mean the world to us.

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