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老朋友古永鏘談阿里IPO:馬云知道自己的極限

老朋友古永鏘談阿里IPO:馬云知道自己的極限

Verne Kopytoff 2014年05月07日
阿里巴巴今天正式申請上市,創(chuàng)始人馬云再次成為聚光燈下的焦點。早在阿里巴巴未創(chuàng)辦之前已認識馬云的優(yōu)酷CEO古永鏘對《財富》表示,馬云是一位開拓者和夢想家,但他成功的秘訣在于清楚自己的極限。

????總之,49歲的馬云是中國身價最高的企業(yè)家。他持有阿里巴巴8.9%的股份,按票面價值計算至少值數(shù)十億美元。而這只是涉及他本人以及他創(chuàng)辦的公司的驚人數(shù)據(jù)中的一項。據(jù)分析師預測,IPO之后,阿里巴巴的市值將超過2,000億美元。

????如今,作為開拓者的馬云正在努力將慈善和環(huán)保這兩種國外理念引進中國。污染和社會不平等都是中國的現(xiàn)實情況。

????上個月,馬云與阿里巴巴聯(lián)合創(chuàng)始人蔡崇信承諾成立慈善信托基金,估值約30億美元。兩人計劃捐出阿里巴巴約2%的股份。馬云表示,這個慈善信托將致力于醫(yī)療、環(huán)保和教育事業(yè)。阿里巴巴已經(jīng)將公司年收入的0.3%用于2010年成立的公益基金。

????此外,馬云還是美國環(huán)保組織大自然保護協(xié)會(The Nature Conservancy)全球董事會成員,同時還擔任這個協(xié)會的中國區(qū)主席。大自然保護協(xié)會總裁馬克?特瑟克表示,馬云積極參與籌款,并在中國幫助建立了一塊由私人資助占地27,000英畝的自然保護區(qū)。特瑟克稱,馬云妻子的一位家人患病,讓他意識到了環(huán)保的重要性。馬云懷疑親人的病情與污染有關。

????特瑟克說:“有些商界領袖會有一點專橫。但馬云卻對我們的事業(yè)表現(xiàn)出極大的尊重。”

????馬云的老朋友古永鏘表示,馬云成功的秘訣在于他清楚自己的極限。他在身邊召集了可以處理產(chǎn)品細節(jié)的人才,而他則負責制定戰(zhàn)略。同樣,他讓阿里巴巴一直專注于電子商務。只是在最近才開始向其他領域擴張。

????“中國公司有一個習慣,總希望什么都做,” 古永鏘說。“你必須搞多樣化。但老實說,阿里巴巴前15年一直都專注于自己的核心業(yè)務。”(財富中文網(wǎng))

????譯者:劉進龍/汪皓

????In any case, Ma, 49, is among China's wealthiest entrepreneurs. He owns 8.9 percent of Alibaba and, on paper, at least, is worth several billion dollars. It's just one of the eye-popping numbers associated with Ma and the business he founded. Alibaba's market capitalization after the IPO will exceed $200 billion, according to many analysts.

????Still the pioneer, Ma, is now trying to bring philanthropy and environmentalism to China. Both are foreign ideas for the country, where pollution and social inequality are facts of life.

????Last month, Ma and Alibaba co-founder Joe Tsai, promised to set up charitable trusts potentially valued at around $3 billion. They plan to donate shares representing a nearly 2% stake in Alibaba. Ma said that his trust would be devoted to health care, the environment and education. Alibaba already contributes .3 percent of its annual revenue to its own foundation, which was established in 2010.

????Additionally, Ma sits on the global board of The Nature Conservancy, a U.S. environmental group, and also chairs its China program. Mark Tercek, The Nature Conservancy's chief executive, said Ma is very active in raising money and has helped to create a privately funded 27,000-acre nature reserve in China. Ma's environmental awakening came when a member of his wife's family fell ill, Tercek said. Ma suspected pollution played a role.

????"Sometimes biz leaders can be a little bossy," Tercek said. "He's shown great respect for what we've done."

????Koo, Ma's longtime acquaintance, said that Ma's success is his ability to know his limits. He surrounds himself with people who can handle the product details while he thinks up strategy. In the same vein, he kept Alibaba focused on e-commerce. Only recently has its focus wandered.

????"Chinese companies have a habit of wanting to do everything," Koo said. "You have to diversify. But literally, for the first 15 years, they stayed to their knitting."

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