????列文指出，如今市面上已經有了比以往更多的跨媒體體驗，比如HBO熱門美劇《權力的游戲》（Game of Thrones）和AMC的《行尸走肉》（The Walking Dead）都有各自的游戲版本，但是大多數這種跨媒體體驗都需要用戶在第二塊屏幕上操作。列文說：“有了Xbox后，這個功能也被整合到Xbox上。Xbox一開始的功能是一臺游戲機，后來又加上了觀看視頻的功能。現在人們已經開始更多地把它當成一個娛樂設備。雖然我們想利用Xbox的交互性，但是我們也意識到，很多細枝末節經常起了畫蛇添足的作用。我們的眼睛最關注的還是一個好故事。”

????Xbox的交互性將在今年6月13日至15日的第13屆波納若音樂藝術節上得到充分展示，屆時Xbox Live平臺將全程直播這次盛會。特拉姆表示，粉絲們可以在Xbox上觀看不同舞臺的節目，還可以與其他音樂愛好者進行交流，甚至可以與在后臺的樂隊通過Skype進行交流。這次活動也讓我們感受到了未來大型活動直播的交互前景。

????Xbox還將推出兩套具有國際吸引力的真人秀劇集。其中“每個街道的聯賽”（Every Street United）將是一套沒有劇本的電視劇，每集30分鐘，一共8集。另外還有一場一小時的決賽，主要展示的是全球各地的街頭足球。本劇將由傳奇球星亨利和埃德加?戴維斯主演，由艾美獎導演喬納森?霍克【代表作《街頭籃球》（Streetball）】執導。本片將在美國、英國、阿根廷、西班牙、巴西、荷蘭、加納、韓國等地實地拍攝。本劇的最后一集將在7月里約世界杯開幕前以一場4對4的街頭足球決賽結束。特勒姆表示，這部將于6月上映的劇集是Xbox試圖通過原創試頻，在Xbox One、Xbox 360、Windows 8（PC和平板）和WP8設備上吸引全球受眾的一次嘗試。

????《無所畏懼》（Fearless， 暫定名）是目前正在試拍的一套無劇本的劇集。該劇的主演保羅?迪?格爾德是一名澳大利亞海軍掃雷潛水員，也是一位鯊魚襲擊的幸存者。他在劇中踏上了一段旅程，去幫助那些冒著生命危險讓世界變得更美好的人。列文表示，這部劇集將帶著觀眾走進那些追逐龍卷風的人、美國海岸警衛隊救生員以及與全副武裝的盜獵者做斗爭的護林人的生活。格爾德曾在一次鯊魚襲擊中失去了一條胳膊和一條腿，他在劇中甚至還會在無保護的情況下與大白鯊一起游泳。

????列文說：“每一個任務背后都有目的和原因。我們的交互團隊把重點放在兩個領域，用戶通過控制不同的角度，以及通過觀看非最終剪輯版的片子，可以從這些冒險類和令人腎上腺素飆升的劇情里獲得更多的代入感。同時他們也可以與他們的社區互動，探索每一集背后的原因。”

????列文和特勒姆也都表示，這些劇集都是試驗性的，因為所謂的交互性以及Xbox受眾的口味并不是一成不變的。

????列文表示：“在這些節目播出之前，我們不知道它是否會取得成功。不過我們想先制作一些東西出來，以從我們的觀眾那里獲取反饋。”

????與此同時，微軟還與全球幾大電視劇公司合作拍攝電視劇。比如《人類》（Humans）就是一部瑞典電視劇《真實的人類》（Real Humans）的英語版本。該劇將于2015年登上Xbox平臺以及英國的Channel 4頻道，講述的是一個家庭購買了一個叫做Synth的機器仆人之后所發生的事。

????另外Xbox娛樂工作室也正在收購書籍和漫畫小說的版權。比如，它正在把《紐約時報》（the New York Times）暢銷書、沃倫?埃利斯的偵探驚悚小說Gun Machine改編成電視劇。埃利斯將與布萊特?康拉德【代表作《混亂之子》（Sons of Anarchy）】一起擔任本劇的制片人，康拉德現在已經開始動筆撰寫本劇的劇本。本劇講述了一個偵探追蹤一個連環殺人案兇手的故事。在追查這個兇手的過程中，又發現有人神秘地收藏了紐約各大謀殺案中所使用的各種槍支。另外微軟和IDW娛樂公司還在合作開發查克?迪克森和畫家喬治?扎菲諾共同創作的漫畫小說《冬季世界》（Winterworld）的真人劇版。本劇講述的是全球都被冰雪覆蓋之后，幸存的人類結成一個個部落，為了在無盡的冬天繼續生存而進行戰爭、奴役和交易的故事。IDW娛樂公司的泰德?亞當斯和大衛?奧澤爾以及Circle of Confusion公司（代表作《行尸走肉》）的里克?雅克布斯和戴夫?阿爾伯特將擔任本劇的制片人。

????雖然Xbox娛樂工作室正在積極接洽《腐爛之都》（State of Decay）、《帝國時代》（Age of Empires）、《神鬼寓言》、《戰爭機器》和《飛馳競速》（Forza）等游戲背后的開發者，但是目前為止《光暈》還是唯一一個已經確認了的根據游戲改編的劇集。但微軟現在正打算把肖恩?萊西?亨斯利出品的角色扮演游戲《死亡之地》（Deadlands）改編成電視劇。這部劇集充滿了神秘西部的各種釣人胃口的元素，比如不死的槍手、會飛牌的巫師、瘋狂科學家、秘密幫派以及其他驚悚元素。

????"With Xbox the functionality is integrated into the experience," said Levin. "Xbox started as a game console and then started adding video. Now people are starting to think of it more as an entertainment console. While we want to take advantage of its interactivity, we're cognizant of the fact that there are a lot of bells and whistles that get created that are often a distraction. We don't want to take our eyes off what makes a good story."

????Interactivity will be on full display at the 13th annual Bonnaroo music and arts festival on June 13-15 on Xbox Live. Tellem said this festival, which will allow fans to choose to watch different entertainment stages, connect with other music fans, and even Skype with bands backstage, offers a taste of the interactive potential for live events moving forward.

????Two of the new series on Xbox will be reality programming with an international appeal. Every Street United is an unscripted street soccer series of eight, 30-minute episodes and a one-hour finale, featuring legendary soccer players Thierry Henry and Edgar Davids. Emmy-winning director Jonathan Hock (Streetball) filmed in the U.S., England, Argentina, Spain, Brazil, the Netherlands, Ghana, and South Korea. The series culminates this July in a 4v4 street game finale in the shadow of the World Cup in Rio de Janeiro. Tellem said this series, which debuts in June, is an example of the global audience Xbox is trying to connect with through its programming on Xbox Video for Xbox One, Xbox 360, Windows 8 (PC and Surface), and Windows Phone 8.

????Fearless (working title), an unscripted series currently in pilot production, features Paul de Gelder, an Australian Navy bomb clearance diver and shark attack survivor who takes on an adrenaline-fueled quest to aid individuals who risk their lives to make the world a better place. Levin said the series will take viewers into the lives of tornado chasers, U.S. Coast Guard rescuers, and bush rangers who fight against heavily armed poachers. De Gelder, who lost his arm and leg in a shark attack, will even swim with great white sharks without the protection of a cage.

????"Every mission will have a purpose and cause behind it," said Levin. "The interactive team has focused on two areas, allowing adventure and adrenaline junkies to get a more vicarious experience by controlling the series from different angles and seeing things not in the final cut; while also allowing viewers to further explore the causes in each episode by connecting with their communities."

????Levin and Tellem both admit that these shows are all experimental in the sense that the interactivity and what Xbox audiences want isn't set in stone.

????"Until they're out there, we won't know if it works or not," said Levin. "We do want to put certain things out there just to get feedback from our viewers."

????Microsoft is also partnering with global television studios on dramas. Humans is an English-language adaptation of the Swedish series, Real Humans, which will debut in 2015 on the Xbox platform and Channel 4 in the United Kingdom. The series explores what happens when a family brings home a robotic servant called a "synth."

????Xbox Entertainment Studios is also acquiring the rights to books and graphic novels. The studio is turning Gun Machine, the hardboiled detective thriller based on the New York Times bestselling novel by Warren Ellis, into a series. Ellis will executive produce with Brett Conrad (Sons of Anarchy)," who has signed on to write the pilot script about a detective tracking a serial killer who is tied to a mysterious collection of guns used in infamous New York murders. Microsoft and IDW Entertainment are co-developing a limited event live-action series based on Chuck Dixon and artist Jorge Zaffino's graphic novel series Winterworld. With the world encased in ice from pole to pole, the surviving humans have formed tribes that war, enslave, and trade with one another in an effort to survive the infinite winter. Ted Adams and David Ozer from IDW Entertainment, and Rick Jacobs and Dave Alpert from Circle of Confusion (Walking Dead) will executive produce.

????While Xbox Entertainment Studios is actively talking to the game developers behind State of Decay, Age of Empires, Fable, Gears of War and Forza, Halo is the only confirmed videogame adaptation. But Microsoft is turning the pen-and-paper, role-playing game Deadlands, created by Shane Lacy Hensley, into a series. The genre-bending alternative history of the Weird West is filled with undead gunfighters, card-slinging sorcerers, mad scientists, secret societies, and fearsome abominations.

????"We are working closely with Microsoft Studios and have discovered that their creative process is not much different from our own," said Tellem. "We are also enlightened by the complexity of game building and the focus of the game play; this is incredibly insightful as we look to produce more immersive storytelling experiences over time. To have access to the talent of Microsoft is an unparalleled opportunity as we continue to build Xbox Entertainment Studios."