??? 這位首席執行官上課要遲到了。

????梅根?格拉塞17歲時創立了一家名叫Yellowberry的少女內衣公司。她現在是一名高中生，課程繁忙，課外活動豐富，同時還要運營一家快速成長的企業，忙得不亦樂乎。在接受《財富》（Fortune）采訪時，格拉塞笑著說：“這種忙碌的狀態占據了我的整個生活，但我很喜歡。”

????有一次，梅根與妹妹瑪麗?瑪格麗特一起逛商場，萌生了創辦公司的想法。她說：“我跟我媽媽和妹妹在商場買內衣，妹妹正在發育階段，我們想為她購買她人生中的第一件內衣，但是找了很多家店都沒有找到。有些適合慢跑的運動內衣或是非常性感的帶襯墊的托舉式內衣，我就納悶，怎么找不到色彩繽紛的可愛的少女內衣？然后我意識到，市面上根本就沒有這樣的內衣。一個星期后我突然想到，既然別人不生產這種內衣，那就讓我來吧。我要為少女們制造內衣。”

????創辦公司需要資金，格拉塞花光了自己所有的積蓄：“從六、七年級開始，我每年暑假都去打工。最開始是在加油站加油，后來在一家叫Nora's的餐廳當服務員，這家餐廳很棒。我把賺到的錢都存下來了，用這些錢使我的產品進入原型設計階段。”

????像“原型設計”這樣的術語格拉塞似乎是信手拈來，但實際開發內衣原型對這個高中生而言是個不小的挑戰，她需要快速學習很多東西。格拉塞說：“進入這個過程中，我沒有任何經驗，我甚至不會縫東西！如果我的牛仔褲破了一個洞，我只能自認倒霉，因為我不知道要怎么修補。制作一件內衣涉及許多方面，采購面料是一個挑戰，此外還要尋找生產地點與合作伙伴。我對數量也沒概念，一切都得從頭開始學習。”

????為了從原型設計階段轉向生產階段，格拉塞求助于眾籌網站Kickstarter。格拉塞說：“我本來計劃籌集25,000美元，結果共籌集了42,000美元，非常令人興奮。”這也是Kickstarter有史以來為內衣初創公司開展的最成功的籌資項目之一。

????Kickstarter籌資項目完成后，格拉塞通過家鄉懷俄明州杰克遜城的一位聯系人找到了一個生產工廠。工廠位于洛杉磯，梅根的媽媽在加州觀看妹妹瑪麗的足球比賽時順道去考察了這家工廠。這家工廠的最低訂單額很低，很適合初創企業，但在必要時也可以增加產量滿足需求，格拉塞認為這一點很重要。她說：“如果我接到一個電話，對方要下一個巨額訂單，我也能夠完成。”

????人們認為這種什么都能做的態度正是首席執行官的品質，但十幾歲的女孩不一定具備這種品質。格拉塞承認，她的年齡對她的生意構成了挑戰。她說：“創辦公司之初我遇到的最大的困難是，別人都認為我是小孩，不把我的想法當回事。我希望他們現在能看到，我是認真的，我的想法正在成為現實。”格拉塞給人的印象像是一個混合型女商人：一半像Rookie雜志的主編泰薇?蓋文森，另一半像塑身內衣公司Spanx創始人薩拉?布萊克利。“我對公司設有愿景，我知道應該如何促進它的成長，我迫不及待地想看到公司成熟起來。”

????Yellowberry的產品現在已經上市銷售。這家公司精美的網店提供四種風格的產品供客戶選擇，包括“小荷露角”（Bug Bite）和“小特頓山”（Tiny Tetons），這些名稱契合公司的標語“從小到大，一路有我。”Yellowberry顏色鮮艷的內衣使用棉氨綸混合面料制成，柔軟舒適，是從兒童內衣到成人內衣之間的過渡產品。當然，這些內衣中沒有鋼圈。這類內衣產品是為了在內衣市場中為成長中的女孩提供一項選擇。格拉塞說：“Yellowberry向女孩們宣傳一種理念，就是她們沒必要那么快長大。她們可以選擇穿其他內衣，我們并沒有說哪種合適，哪種不合適，我們只是希望她們有另一種選擇。”

????一個人創辦并運行一家公司（她媽媽最近也在幫忙）并為市場帶來一種新產品，這對任何人而言都具有挑戰性，格拉塞要處理的事情比一般的首席執行官多得多。格拉塞說：“最大的挑戰在于，我現在仍然是一個全日制學生，所以很難安排時間。我很高興再過幾個星期，我就高中畢業了，到時我可以全身心投入到工作中。”格拉塞可能會推遲一年上大學【她已經被米德爾伯里學院（Middlebury College）錄取】，以便專注于Yellowberry的運營。

????格拉塞進入大學后可能會學習商科，不過她已經成功實現了大多數MBA畢業生們的夢想：她發現了一個未得到滿足的利基市場，設計了具有針對性的產品來滿足市場需求。事實證明，她的公司生產的可愛舒適、設計精美的產品可能會在少女內衣市場掀起一場風暴。

????看來，少女們對健康舒適、充滿趣味且適合少女年齡段的內衣有很大需求。在寫這篇文章的時候，格拉塞的產品已經售罄（她說：“遇到這種問題很讓人高興”），她正在全力處理訂單需求。

????當然，她得先要去學校上完微積分課。（財富中文網）

????譯者： Lina

????The CEO is going to be late for class.

????Megan Grassell founded her teen-targeted underwear company, Yellowberry, at 17 and now, as a high-school senior, she is trying to juggle a very full schedule of classes, extracurricular activities, and running a burgeoning business. "To say it's taking over my life is a very small way to put it," Grassell laughed during an interview with Fortune. "But I love it."

????It was during a trip to the mall with Mary Margaret, her younger sister, that inspiration struck: "I was shopping for bras at the mall with my mom and little sister, and we went to a bunch of different stores looking for a good first bra for Mary Margaret, but there was nothing. There were jogging bras or these very sexual padded, push-up bras. I kept wondering, where is the cute little bra in fun colors? I realized that it just didn't exist. About a week later it hit me: If no one else is going to do it, I'm going to do it. I'm going to make bras for girls."

????To fund her startup, Grassell raided her savings: "I worked every summer since sixth or seventh grade. First pumping gas and then I bussed tables and waitressed at a place called Nora's, which is a fantastic restaurant. I saved all of that and used it to get my product to the prototyping phase."

????While Grassell throws around words like "prototyping" now, actually developing prototypes for her bras presented a steep learning curve for the teen. "Going into this process, I had no experience. I don't even know how to sew! If I get a hole in my jeans, I'm out of luck, because I don't know how to fix it," said Grassell. "There are a lot of things that have to come together in order for a bra to be made. Sourcing the fabric was a challenge, finding out where to produce and who to work with. I didn't know about quantities or anything. I had to learn all of that."

????To move from prototype to production, Grassell turned to the crowdfunding site Kickstarter. "The original goal was $25,000," said Grassell, "And I raised almost $42,000, which was pretty exciting." It was also one of the most successful Kickstarter campaigns ever for an underwear or lingerie startup, ever.

????With the Kickstarter campaign completed, Grassell found a production facility through a contact in her hometown of Jackson Hole, Wyo. The factory, which is in Los Angeles -- and was vetted by her mom who was in California during one of Mary Margaret's soccer games -- has a low minimum order amount, which is good for a startup, but can also grow to meet increasing demand as necessary, which Grassell thinks is important. "If I get a phone call asking for a huge order, I will make that happen," she said.

????That can-do attitude is what people expect from a CEO, but not necessarily from a teenaged girl. Grassell admits that her age has been a challenge in doing business. "One of the biggest problems I had getting started was getting people to take me and my ideas seriously. I hope now they can see that I'm serious and that this is happening," said Grassell, who comes across as a hybrid businesswoman: Half Rookie magazine editor savant TaviGevinson, half Spanx founder Sara Blakely. "I have a vision for the company. I know how I want it to grow, and I can't wait to see how it becomes established."

????Yellowberry is already on the market. At the company's polished online shop, customers can choose between four styles, including "Bug Bite" and "Tiny Tetons," names in line with the company's motto: "From the bunny hills to the Tetons, we have you covered." Yellowberry's brightly colored bras are made from a cotton-spandex blend that is meant to provide a soft, comfortable transition between children's undershirts and more adult bras. Needless to say there is nary an underwire in site. The bras are meant to give growing girls an option in the underwear market. "Yellowberry gives girls the idea that they don't have to grow up so quickly," Grassell said. "If they want to wear other bras, they can, we're not saying what's appropriate or not, but we want them to have another option."

????While launching and running a one-woman company ("My mom has been helping me recently," she noted) and bringing a new product to market is challenging for anyone, Grassell has more on her plate than the average CEO. "The biggest challenge is that I'm still a full-time student, so the timing aspect has been really hard," said Grassell. "I'm excited to be finished with my senior year in a few weeks so that I can truly work full time." Grassell may end up deferring college -- she's been accepted at Middlebury College -- for a year to focus on Yellowberry.

????While Grassell may study business when she gets to college, she has already managed to do something that most MBAs dream of: She identified an unfulfilled niche in the marketplace and designed a specifically targeted product to fulfill the demand. As it turns out, her comfortable, well-designed cute products may disrupt the teen lingerie world.

????It appears that there is a lot of demand for wholesome, age-appropriate, fun bras for tweens and teens. At the time of this article, Grassell's product is completely sold out ("It's a very good problem to have," she said) and she is working to fill back orders as quickly as possible.

????After calculus, of course.