????中國政府停止提供補貼的原因是，中國已經不再需要依靠政府來促進增長。他們表示，中國消費者的可支配收入水平已經上升，隨著消費者越發傾向于換掉老舊電器，部分產品的更新換代周期將縮短。

????截至目前，中國消費電子產品銷售額的增長動力一直來自城鎮市場。但研究者指出，隨著中國城鄉收入差距縮小，規模較小的農村消費群體已經呈現出增長態勢。

????市場研究機構NetPop Research分析師喬希?克蘭德爾說：“中國消費市場的年齡結構屬于年輕型，而且經過了教育，中國消費者都急于跟上最新潮流。為此，他們會不停地查看微博上的消息和人人網上的最新內容，同時收看電視新聞和信息頻道。他們想讓自己用的東西和時尚同步。政府補貼減少體現了目前市場的活力。雖然短期收入可能減少，但對那些將產品銷往這個全球最大市場的消費電子產品制造商來說，長期前景非常好。”

????消費電子產品增長放緩的另一個原因是對智能手機的需求上升。現在，中國消費者都用智能手機來拍照、錄像、聽音樂，從而對專門的攝影器材和便攜媒體播放器的銷售產生了威脅。科技行業研究分析機構IHS Technology預計，到2017年，中國數碼相機發貨量將比2009年減少75%，個人媒體播放器同期發貨量的降幅更是高達92%，這種情況和世界上其他地區出現的趨勢一致。

????杜博拉瓦克說：“全球智能手機市場約有11億消費者，其中中國就占了4億。目前的增長來自中國本土制造商，在蘋果公司（Apple）和三星（Samsung）主導全球市場的情況下，這種現象格外引人矚目。在大多數消費電子產品領域都能看到這樣的局面，那就是50%以上的銷售額都來自中國公司。中國制造商并沒有占據絕大多數市場，但它們的銷售表現確實非常、非常強勁。”

????中國電子消費產品銷售額最快有望在2015年出現反彈，甚至是在發貨量仍小幅下降的情況下。同時，尋求增長的中國電子消費產品制造商可能會把目光投向海外市場。

????IHS Technology分析師Horse Liu認為：“由于中國國內、北美和歐洲市場的增長率下降，甚至出現了負增長，中國企業將繼續開拓新的市場。”

????此外，由于促進增長的補貼已經消失，這些企業的關注重點預計將從發貨量轉向別處。它們已經把更多精力投入到利潤率更高的高端產品上，以便提高銷售收入。

????Horse說：“中國一線消費電子廠商將更加重視利潤率。”（財富中文網）

????譯者：Charlie

????Officials ended the subsidies because they believe they are no longer needed to drive growth. Disposable income levels in China have increased, they argue, and the replacement cycle for some products will shorten as consumers increasingly opt to upgrade their aging electronics.

????Until now, China's urban markets have driven the country's growth in consumer electronics sales. But researchers say that the relatively small consumer base in the countryside is poised for growth as the income gap between urban and rural Chinese narrows.

????"China's consumer market is young and educated, and Chinese consumers are keen on staying on top of the latest trends," said Josh Crandall, an analyst at NetPop Research. "To do this, they are constantly checking Weibo feeds, Renren updates, as well as tuning into news and information on television. They need their devices to stay in the game. Lowering governmental subsidies is a reflection of the market's current strength. While there may be short-term revenue shortfalls, the long view is strong for consumer electronics companies that serve the world's largest market."

????Another reason for the consumer electronics slowdown: increased demand for smartphones, which Chinese consumers are now using to take photos, record video clips, and listen to music, threatening sales of dedicated imaging devices and portable media players. IHS Technology forecasts that shipments of digital still cameras in China by 2017 will have lost 75% of their volume compared to 2009, while personal media players during the same period will be down a debilitating 92%, mirroring trends seen in other areas of the world.

????"Globally the smartphone market is about 1.1 billion people," DuBravac said. "Of that, 400 million is just China. The growth now is coming from domestic manufacturers, which is notable in a market that is worldwide dominated by Apple and Samsung. This is also true with most CE products, where more than 50% of sales are from Chinese makers. It is not a super-majority, but domestic sales are still very, very strong."

????Consumer electronics sales in China could rebound as early as 2015, even if unit shipments continue to decline slightly. In the meantime, Chinese consumer electronics manufacturers may look to new markets outside of their home country for growth.

????"China's makers will continue to develop new markets due to lower or negative growth ratio in domestic, North American and European markets," said Horse Liu, an analyst at IHS Technology.

????Further, manufacturers are expected to turn their focus away from shipments now that the growth-stoking subsidies have disappeared. Already, they are putting more energy into high-end products with larger margins to push sales revenue.

????"China's leading CE makers will pay more attention to profit margin," Horse said.