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IBM轉(zhuǎn)型不力,CEO羅睿蘭主動(dòng)放棄年終獎(jiǎng)

IBM轉(zhuǎn)型不力,CEO羅睿蘭主動(dòng)放棄年終獎(jiǎng)

Jessi Hempel 2014-01-23
IBM季度營(yíng)收再次未達(dá)華爾街預(yù)期,有鑒于此,公司首席執(zhí)行官羅睿蘭宣布,放棄個(gè)人年終獎(jiǎng)。一向以行動(dòng)迅速著稱(chēng)的IBM最近幾年在向云計(jì)算等新興領(lǐng)域轉(zhuǎn)型方面動(dòng)作遲緩,拖累了公司業(yè)績(jī)。不過(guò),IBM正在加大投入,希望扭轉(zhuǎn)不利局面。

????IBM首席執(zhí)行官羅睿蘭將放棄年終獎(jiǎng)。

????羅睿蘭于本周二發(fā)表了上面這個(gè)聲明,這個(gè)舉動(dòng)在科技公司首席執(zhí)行官中是少件。它意味著羅睿蘭深知自己身陷泥潭。確實(shí),IBM季度營(yíng)收再次不及華爾街預(yù)期,公司全年?duì)I收998億美元,同比下滑5%。按照通用會(huì)計(jì)準(zhǔn)則,全年凈利潤(rùn)為165億美元,同比下滑1%。

????藍(lán)色巨人IBM已連續(xù)三個(gè)季度令華爾街失望。

????IBM曾以快速轉(zhuǎn)型而著稱(chēng),它一方面能迅速放手陷入衰退期的業(yè)務(wù),另一方面能作為先行者涉足新興市場(chǎng),但它如今的行動(dòng)卻不夠迅速。羅睿蘭執(zhí)掌IBM的兩年時(shí)間里,這家位于紐約州阿蒙克的科技公司已經(jīng)掉隊(duì),遲遲沒(méi)有打造出面向未來(lái)的新興武器,也就是云計(jì)算、移動(dòng)互聯(lián)網(wǎng)、社交網(wǎng)絡(luò)以及大數(shù)據(jù)。同時(shí),它又一直跟已經(jīng)過(guò)時(shí)的硬件產(chǎn)業(yè)糾纏不清,遲遲沒(méi)有出手賣(mài)掉這些資產(chǎn)。

????羅睿蘭用放棄年終獎(jiǎng)的舉動(dòng)向大家表示,她將承擔(dān)起IBM轉(zhuǎn)型不順的責(zé)任——羅睿蘭將其稱(chēng)為“艱難再造”。

????不過(guò),IBM也并不是一片愁云慘霧。事實(shí)上,這家公司季度每股收益創(chuàng)下新高,達(dá)到5.73美元,環(huán)比增長(zhǎng)12%。那些希望獲得更多價(jià)值的股東會(huì)為此感到高興。不過(guò),每股收益不一定能反映公司未來(lái)的增長(zhǎng)潛力。IBM董事會(huì)去年十月批準(zhǔn)了斥資150億美元用于股票回購(gòu),它可能還會(huì)延續(xù)這一戰(zhàn)略。同時(shí),IBM的軟件業(yè)務(wù)增長(zhǎng)了4%,服務(wù)訂單存量的總額為1430億美元。

????近幾周,感到情況不妙的IBM格外賣(mài)力,試圖在此前收獲甚微的市場(chǎng)有所斬獲。1月9日,IBM宣布投資10億美元于新成立的IBM沃森事業(yè)部。這個(gè)部門(mén)將在紐約雇用2000人,同時(shí),它還將成立一只1億美元的基金,以促進(jìn)沃森開(kāi)發(fā)者云(Watson Developers Cloud)中的創(chuàng)新。隨后,1月17日,IBM宣布將投資12億美元擴(kuò)充其全球云業(yè)務(wù)實(shí)力。這家公司將在2014年新建40座數(shù)據(jù)中心,使自身云計(jì)算能力翻一番。過(guò)去四年,IBM已斥資70多億美元,用于進(jìn)行和云計(jì)算相關(guān)的收購(gòu)。

????過(guò)去十年,IBM一直在積極拆分旗下傳統(tǒng)的硬件業(yè)務(wù)。然而,這項(xiàng)業(yè)務(wù)至今仍然令I(lǐng)BM不堪重負(fù)。去年春天,曾有報(bào)道稱(chēng)IBM正努力將該業(yè)務(wù)出售給聯(lián)想,但最終雙方因價(jià)格談不攏而作罷。如今,IBM再度謀求出售低端服務(wù)器業(yè)務(wù),聯(lián)想以及另外幾家公司都在考慮之列。

????IBM一些大手筆投資似乎開(kāi)始有所回報(bào)。它的云計(jì)算業(yè)務(wù)營(yíng)收達(dá)到了43億美元,年增長(zhǎng)近70%,有望躋身云計(jì)算領(lǐng)域的第一方陣。【據(jù)分析師估算,競(jìng)爭(zhēng)對(duì)手亞馬遜公司(Amazon)去年的營(yíng)收為32億美元,但亞馬遜并未公布營(yíng)收。】IBM公司2015年的路線圖可謂雄心勃勃。根據(jù)該路線圖,IBM的云業(yè)務(wù)規(guī)模2015年將達(dá)到70億美元。IDC首席分析師弗蘭克?金斯稱(chēng):“IBM正大舉投資,以期在未來(lái)五年成為數(shù)一數(shù)二的云服務(wù)企業(yè)。現(xiàn)在就看執(zhí)行的情況了。”

????IBM似乎準(zhǔn)備在未來(lái)五年躋身云服務(wù)企業(yè)三強(qiáng),另外兩家躋身三甲的公司可能是亞馬遜和微軟(Microsoft)。IBM能否夢(mèng)想成真?一切就看執(zhí)行的情況了。(財(cái)富中文網(wǎng))

????譯者:項(xiàng)航

????

????IBM (IBM) chief executive Virginia "Ginni" Rometty is passing up her annual bonus.

????It's a rare move for any tech CEO, and it signals that Rometty knows she's got trouble on her hands. She made the announcement Tuesday as the company missed Wall Street's expectations yet again for its quarterly earnings, reporting a five percent annual revenue decline to $99.8 billion for 2013. Net income according to generally accepted accounting principles fell one percent for the year, to $16.5 billion.

????It's the third quarter in a row that Big Blue has left analysts feeling disappointed.

????In short, a technology company that has built its reputation on moving fast to exit aging businesses while being the first to enter new businesses is not moving fast enough. In the two years since Rometty took the top job at IBM, the Armonk, N.Y.-based company has fallen behind in building the tools of the future -- namely for cloud computing, mobility, social networking and big data -- while struggling with archaic hardware businesses it has been too slow to sell.

????In giving up her bonus, Rometty is signaling that she's willing to take responsibility for the transformation of IBM -- what she calls "restless reinvention."

????Still, not everything is doom and gloom at the company. IBM reported a record $5.73 quarterly EPS, up 12 percent for the quarter, which will please shareholders seeking more value from their holdings. Still, that figure doesn't always provide insight into the company's ability to grow in the future. IBM's board authorized a $15 billion authorization for share repurchase last October, so it's likely the company can continue this strategy. Meanwhile, IBM's software business grew 4 percent. The company's service backlog is $143 billion.

????Sensing trouble, IBM has in recent weeks made additional effort to get traction in the markets that have eluded it. On January 9, IBM announced a $1 billion investment in a new IBM Watson business unit that will employ 2,000 people in New York and include a $100 million fund to boost innovation within its Watson Developers Cloud. Following this was a January 17 announcement that the company will invest $1.2 billion to expand its global cloud footprint, doubling the company's cloud capacity by building up to 40 new data centers in 2014. In the past four years, IBM has invested more than $7 billion in cloud-related acquisitions.

????But IBM's traditional hardware businesses, which the company has moved aggressively to offload over the last decade, continue to weigh it down. The company has revived its efforts to sell its low-end server business. Efforts were reportedly underway to sell the business to Lenovo last spring, but they broke down over price. Lenovo is one of several companies rumored to be in the mix today.

????Some of IBM's considerable investment shows early signs of taking hold. At $4.3 billion, the company's cloud business is up nearly 70 percent for the year, positioning it to be among the top cloud-computing contenders. (According to analyst estimates, competitor Amazon managed $3.2 billion in revenues over the past year, though Amazon does not break out the figure.) According to the company's ambitious 2015 roadmap, IBM will have a $7 billion cloud business by 2015. "IBM is making the investments to be one of the top two or three cloud-based players in the next five years," says IDC Chief Analyst Frank Gens. "Now it'll all hinge on execution."

????IBM looks to be positioning itself to be in the top three cloud players in the next five years, along with perhaps Amazon and Microsoft. Will it succeed? It will all depend on one word: execution.

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