缺席2014底特律車展的11大看點
????大眾途觀 ????大眾汽車(Volkswagen)針對美國市場制定了非常雄心勃勃的銷售目標,如果無法達到,相關高管就會受罰。但它去年的業績卻相當令人失望,在這個看漲的市場里它的銷售卻一蹶不振,一年下來居然排在斯巴魯(Subaru)的后面。一些看法公允的評論者認為,大眾表現不佳的原因之一是它在緊湊型酷越車這樣快速增長的細分市場里缺乏競爭力;至于它那款過時的途觀,銷量只有這個市場銷售冠軍本田汽車(Honda)CRV的十分之一。看樣子今年大眾的日子也不會有什么起色,因為這次車展上根本看不到途觀的換代產品——只有沙灘版(Dune Buggy,見上圖)的甲殼蟲(Beetle)出來亮了個相。 |
????VW Tiguan ????Volkswagen has set some very ambitious sales targets for the U.S. and punishes executives when those targets aren't met. Its results last year were particularly disappointing, as VW sales fell in a rising market, and it finished the year behind Subaru. Impartial observers say one reason for VW's shortfall is that it isn't competitive in fast-growing segments like compact crossovers; its aging Tiguan sells at one-tenth the rate of the segment leader, Honda's CRV. Signaling another difficult year for VW, no evidence of a Tiguan replacement materialized in Detroit -- only the Beetle Dune Buggy (above). |