2013：全球車界這一年
Alex Taylor III
2014-01-03
剛剛過去的2013年對汽車業來說是個變革之年，但變革的結果卻幾家歡樂幾家愁，有的東山再起，有的一敗涂地。此外，還有人在辦公室角落里醞釀革命。總之，這又是不平靜的一年。
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????增長最快品牌 ????斯巴魯（Subaru）的銷量在全新設計的森林人（Forester）酷越車大力推動下攀升了28%。它今年前十個月就打破了去年的銷量紀錄，還連續第五年保持了增長。而一度算是熱門選手的起亞（Kia）盡管擁有七款全新或改款車型，銷量卻出現了下滑。在11月整個市場增長8%的背景下，起亞的銷量卻下滑了3%，表現在前十大品牌中墊底。 |
????Fastest-growing volume brand ????Juiced by the redesigned Forester crossover, Subaru saw its sales climb 28%. It broke its previous annual record with two months left and recorded its fifth consecutive yearly increase. Kia, formerly a hot performer, slumped despite seven new or refreshed models. Its sales fell 3% in an overall market that had risen 8% through November, the worst showing for any top 10 brand. |
