????微軟 vs. 蘋果

????2013年，針對Mac-PC商業廣告，微軟終于展開報復。最初是在五月份，微軟推出了一則廣告，諷刺蘋果（Apple，《財富》500強）的數字語音助手Siri。廣告中，Siri因為無法做到一臺Windows平板所能做到的事情而頻頻道歉。Siri說道：“抱歉，我一次只能做一件事。要不我們來玩筷子吧。”在蘋果的iPad mini廣告中，用戶正在彈鋼琴。

????九月份，微軟發布了一則模仿蘋果戰略會議的視頻。蘋果開發人員遲到了，因為他們的iWatch必須退還給開發部門。他們的好創意是：“沒有人不喜歡金子，不是嗎？”這則廣告的言外之意是，蘋果只注重風格，卻不注重實質性。微軟很快就將這則視頻從官網中撤掉，同時表示該視頻純屬開玩笑，只是“有些過火”。

????而對蘋果而言，在九月份新iPhone發布后一周內，便賣出了創紀錄的900萬臺，這便是最好的反駁。

????Microsoft vs. Apple

????In 2013, Microsoft finally retaliated for all those Mac-PC commercials. It began in May with an ad skewering Siri, Apple's (AAPL, Fortune 500) digital voice-activated assistant. The ad had Siri continually apologizing for not being able to do what a Windows tablet could do. "I'm sorry, I can only do one thing at a time," Siri says. "Should we just play chopsticks." Apple's iPad mini ads had users playing piano.

????Then in September, Microsoft released a video of a mock strategy session at Apple. The Apple developers showed up late, because their iWatches had to be sent back to development. Their big idea: "Everyone loves gold, right?" The idea of the ad was that Apple is all style over substance. Microsoft quickly pulled the video from its website, saying it was meant to be lighthearted but was "off-the-mark."

????Apple countered by selling a record 9 million phones during the first week of the launch of the new iPhone in September.