喬納森?亞夫

CEO，導(dǎo)游網(wǎng)站AnyRoad

公司業(yè)務(wù)：在線連接導(dǎo)游與游客。

最佳：Uber、Airbnb和Pinterest等公司進(jìn)行了非常有效的、可持續(xù)的國(guó)際擴(kuò)張。他們?cè)谌虻臄U(kuò)張方式非常高明，也非常注重本地化，而不是簡(jiǎn)單地把產(chǎn)品推向國(guó)外，幻想著產(chǎn)品自然而然就會(huì)暢銷。

最差：人們對(duì)于Snapchat和比特幣等事件的后續(xù)報(bào)道，所投入的關(guān)注、精力和資金。這些東西更多是一種炒作，并沒(méi)有實(shí)質(zhì)意義。

Jonathan Yaffe

CEO, AnyRoad

The company's 411: Online hub where tour guides and tourists can connect.

Best: Companies like Uber, Airbnb, and Pinterest are doing really good, sustainable international expansion. They're expanding in a really intelligent way all over the world and actually localizing, rather than just throwing their product out there and expecting it to fly.

Worst: The subsequent coverage, attention, energy, and money flowing into things like Snapchat and Bitcoin that are way more hype than substance.