????1980年，微軟的共同創(chuàng)始人和之后的總裁比爾?蓋茨從寶潔（Procter & Gamble）把鮑爾默挖來時(shí)，鮑爾默說：“無論怎么說，我是一個(gè)生意人”。自那天起，他的口號(hào)就一直是：“你要怎樣賺到錢？你要怎樣賺到錢？你要怎樣賺到錢？”（大家不妨回想一下他在2000年的著名公司峰會(huì)上以“開發(fā)商，開發(fā)商，開發(fā)商！”的語氣喊出這句話時(shí)的樣子。再想像一下他現(xiàn)在坐在雷德蒙德公司總部34號(hào)樓的辦公室的安樂椅上，平靜地講出這句話的樣子。）

????鮑爾默說：“并不是說別人從來沒想過這個(gè)問題。不過‘你要?jiǎng)t樣賺到錢？’就是我被挖來這里要做的事情。我一直從這個(gè)角度進(jìn)行思考。”

????身為首席執(zhí)行官，鮑爾默將微軟的嚴(yán)謹(jǐn)作風(fēng)帶到了一個(gè)新的高度。他不會(huì)因?yàn)楫a(chǎn)品聽起來似乎挺有趣或符合潮流，就允許它們百花齊放。相反，他要求大家給出商業(yè)理由，而且往往要極其詳細(xì)。只有這樣，他才會(huì)批準(zhǔn)開展新的業(yè)務(wù)。

????鮑爾默說：“我要說，自從我來到這里，這里就打上了我的印記。我在一線銷售和伙伴合作上一直有著獨(dú)到而富有價(jià)值的眼光。因?yàn)閺哪撤N程度來說，一個(gè)人對(duì)于如何賺錢的理解力，很大程度上取決于他認(rèn)為人們會(huì)為了什么掏腰包，解決問題又需要付出什么代價(jià)。”

????2005年，他挖來了沃爾瑪超市（Wal-Mart Stores）的執(zhí)行副總裁凱文?特納，聘用他為微軟的首席運(yùn)營官。特納采用“記分卡”一類的工具來測(cè)試顧客的滿意度和其他重要的銷量指標(biāo)，公司的要求因此變得更加嚴(yán)格。

????微軟云服務(wù)的副總裁薩提亞?納德拉說：“鮑爾默的名言是‘跟我打交道，你得注意細(xì)節(jié)。’如果你沒準(zhǔn)備好提案的細(xì)節(jié)，就不要給他過目。”??

????When Microsoft co-founder and then-chief executive Bill Gates hired Ballmer from Procter & Gamble in 1980, it was to be "the business guy, whatever that meant," Ballmer says. Since that day, his rallying cry has always been "How do you make money? How do you make money? How do you make money?" (Imagine him chanting this in the same way he hollered "Developers, developers, developers!" at a now-famous company summit in 2000. Now picture him doing so, calmly, as he kicks back in an upholstered chair in his office in Building 34 on the company's Redmond campus.)

????"That doesn't mean nobody else ever thought about it, but 'How do you make money?' was what I got hired to do," Ballmer says. "I've always thought that way."

????As CEO, Ballmer brought a new level of business rigor to Microsoft. Instead of allowing hundreds of products to bloom because they sounded potentially interesting or trendy, Ballmer required of business justification, often in excruciating detail. Only then would he give new businesses his stamp of approval.

????"I would say that it has been a hallmark of mine since arrival," Ballmer says. "I've always had the unique, valuable perspective of being on the front line selling, working with our partners, because in some senses your ability to understand how to make money is heavily shaped by what you think people will pay for, in addition to what it costs to get things done."

????In 2005, he hired Kevin Turner from Wal-Mart Stores, where he was executive vice president, to become Microsoft's chief operating officer. Turner upped the rigor even further with tools like "scorecards" for measuring customer satisfaction and other key sales metrics.

????"Ballmer's famous statement is, 'If you deal with me, you deal in detail,'" says Satya Nadella, executive vice president of Microsoft's Cloud and Server business. "If you don't have the details, don't give him the stuff."??