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柔性鐵娘子:通用汽車首位女掌門解密

柔性鐵娘子:通用汽車首位女掌門解密

Alex Taylor III 2013-12-12
通用汽車剛剛宣布任命瑪麗?芭拉出任公司CEO。她明年將接替丹?阿克森,成為通用汽車歷史上、同時也是底特律歷史上第一位女掌門。業界人士評論稱,她聰明過人、技能高超、堅韌果斷,在柔性的面紗下掩藏著強有力的鐵腕。不過,她未來面臨的挑戰同樣不容小覷。

????而她面臨的最大挑戰是爭取那些殘存的通用汽車保守分子,也就是所謂的“汽車小子”們。他們崇拜的是芭拉的前任鮑勃?盧茲,以及他力排眾議選出的首席執行官接班人馬克?羅伊斯,即北美地區總裁。在通用現在推出的大獲成功的新車型中,羅伊斯也功不可沒,同時也被認為公認為 “炙手可熱的”掌門人。此外,他還是通用汽車前總裁的公子,是通用汽車的太子黨。但他可能太缺乏在歐洲和亞洲的工作經驗,同時因為和通用汽車的舊黨圈子走得太近,也不對阿克森的胃口,所以阿克森才把提名芭拉作為自己繼任者這個機會視為一大歷史性機遇。

????通過接手芭拉的產品開發這一職責,羅伊斯將有機會讓自己的汽車小子們抖抖威風,只不過他不會再那么引人注目了。而隨著芭拉任命的宣布,這次高管變動的另一個大贏家是首席財務官丹?阿曼。此君是華爾街資深人士,他進入汽車業的時間還不到六年,但實際上已被賦予了掌管國際業務以及雪佛蘭和凱迪拉克品牌全球業務的重任。副總裁斯蒂夫?吉斯基終于實現了一拖再拖的退休計劃,退出了日常運營工作,但他還會繼續作為公司董事出謀劃策。

????至于芭拉,身為底特律、同時也是全球汽車業的首位女性首席執行官,她在很大程度上會因為飽受關注而分心。不過,當人們最終不再管她叫“汽車女郎”,而是直接叫她“老板”時,她就應該知道,自己已經成功了。(財富中文網)

????譯者:清遠??

????Her biggest challenge is to win over those surviving GM traditionalists, the "car guys" who adored Barra's predecessor Bob Lutz and whose overwhelming choice for CEO was Mark Reuss, president of North American operations. Reuss also had a big hand in the launch of GM's successful new vehicles, was recognized as a certified "hot-shoe" driver, and, as the son of a former GM president, is a member of GM royalty. But he may be too shy of experience in Europe and Asia, and too connected to GM's old-boy network to suit Akerson, who saw the chance to name Barra his successor as an historic opportunity.

????Reuss will get an opportunity to further flex his car guy muscles by moving into Barra's old product development job, but his visibility will be much reduced. The other big winner from the management shuffle that accompanied the Barra announcement is chief financial officer Dan Ammann, a veteran of Wall Street who after less than half a dozen years in the auto business, was effectively handed the job of running international operations as well as the global Chevrolet and Cadillac brands. Vice chairman Steve Girsky takes a long-delayed retirement from day-to-day operations but will continue to generate ideas and suggestions from his seat on the board of directors.

????For Barra, the distractions as the first woman CEO in Detroit -- and the global auto industry in general, by most accounts, will be enormous. She will know she has become successful when people stop referring to her as a "car girl" and just call her "boss."??

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