????如果您以前聽過這句話，那就當(dāng)我沒說：一家未經(jīng)考驗(yàn)，沒有任何收入的社交媒體公司獲得一個令人暈眩的的報價。不顧所有人的建議，那位自命不凡，二十出頭的CEO拒絕出售。與此同時，不知從哪兒冒出來的競爭對手突然發(fā)起訴訟，言之鑿鑿地聲稱他們的創(chuàng)意被竊取了。

????迅速崛起的“色情短信”服務(wù)商Snapchat與早期的社交媒體巨頭Facebook具有令人不可思議的相似性。我們現(xiàn)在都知道扎克伯格早早就投下的賭注獲得了多大的成功（更不必說他還徹底擊敗了卑劣的文克萊沃斯孿生兄弟）。那么，Snapchat能否擁有同樣光明的未來？

????現(xiàn)在，我們來預(yù)測一下社交媒體領(lǐng)域在2014年將發(fā)生哪些事情。Snapchat會火起來嗎？哪些煩人的“推廣消息”(Promoted Tweets)會不會持續(xù)不斷地入侵你的Twitter信息流？你的老板是否將終于學(xué)會如何使用Twitter？這五大趨勢有望撼動社交網(wǎng)絡(luò)世界，以及我們在2014年使用社交媒體的方式：

????“閱后即焚”社交網(wǎng)絡(luò)的興起

????無論你是否認(rèn)為Snapchat配得上Facebook開出的30億美元報價，有一點(diǎn)確定無疑：所謂的“閱后即焚”（內(nèi)容被接收數(shù)秒后自動消失）社交網(wǎng)絡(luò)擁有廣闊的市場應(yīng)用空間。此外，與流行的看法相反，Snapchat傳播的內(nèi)容不僅僅是色情短信和限制級的自拍照片，盡管它也的確是傳播這類信息的最佳平臺。隨著主流社交平臺的內(nèi)容變得越來越商品化，以Snapchat為代表的“閱后即焚”平臺在某種程度上重新恢復(fù)了社交媒體本應(yīng)具備的趣味性和自發(fā)性。就像現(xiàn)實(shí)生活中的互動交流一樣——創(chuàng)意自由流動，一般不用擔(dān)心一切事情都被記錄下來留給子孫后代觀瞻，傳遍整個世界——SnapChat提供了一個真實(shí)的、未經(jīng)過濾的交流渠道。孩子們真的很喜歡它。Facebook公司自己的首席財務(wù)官上個月已正式承認(rèn)，青少年使用Facebook的次數(shù)正在下降.而據(jù)坊間傳言，駐足于Snapchat的青少年數(shù)量正在呈爆炸式增長。

????你的老板有望學(xué)會使用Twitter

????你肯定知道，那個似乎永遠(yuǎn)都待在公司的老家伙現(xiàn)在依然不會使用電子郵件。到了2014年，如果你跟不上社交媒體的新潮流，你就跟那個老家伙沒什么兩樣。今年發(fā)布于招聘信息搜索引擎Indeed.com的招聘廣告，提及社交媒體使用技能的是去年的13倍。Indeed公司傳訊總監(jiān)艾米?克勞今年初接受數(shù)字經(jīng)濟(jì)新聞網(wǎng)Quartz采訪時說：“從人力資源到產(chǎn)品開發(fā)，再到客戶服務(wù)，企業(yè)各個部門對精通社交媒體的求職者的需求正在急劇增加?！鳖A(yù)計將出現(xiàn)在Twitter和Facebook上的不僅僅是市場、銷售和客服等部門，研發(fā)、物流和人力資源等差異巨大的團(tuán)隊也越來越多地使用Yammer等內(nèi)部網(wǎng)絡(luò)以簡化操作流程。事實(shí)上，社交媒體已經(jīng)發(fā)展為職場技能的重要一環(huán)，就連各大高?，F(xiàn)在也紛紛面向不善社交的企業(yè)開設(shè)認(rèn)證項目，幫助它們適應(yīng)日新月異的社交媒體世界。

????Stop me if you've heard this one before: An untested social media company with no revenue gets a mind-blowing offer. Against all advice, the cocky, twentysomething CEO refuses to sell. Meanwhile, competitors come out of the woodwork with lawsuits claiming their ideas were ripped off.

????The parallels between Snapchat, the upstart "sexting" service, and social media behemoth Facebook (FB) in its early days are uncanny. We all know how well Zuckerberg's long bet paid off (not to mention how thoroughly he vanquished those dastardly Winklevoss twins). Could Snapchat's future be just as bright?

????Here's a look into social media's crystal ball for 2014. Will Snapchat catch fire? Will those annoying Promoted Tweets keep invading your Twitter stream? Will your boss finally learn to tweet? These five trends are poised to shake up the industry and the way we use social media in 2014:

????The rise of ephemeral social networks

????Regardless of whether or not you think Snapchat is worth the $3 billion Facebook offered it, one thing is clear: There's an appetite out there for so-called ephemeral networks, where content literally vanishes seconds after being received. And, contrary to popular perception, this isn't just about sexting and X-rated selfies (though it definitely is about that, too). As content on the major networks becomes more corporate and commoditized, Snapchat and services like it restore some of the fun and spontaneity to social media. Just like a real-life interaction -- where ideas flow freely and you generally don't worry about everything being recorded for posterity and broadcast to the world -- SnapChat and networks like it offer a channel for genuine, unfiltered exchange. And the kids really like it. While Facebook's own CFO officially acknowledged last month that teen use of his network is declining, the number of teens on SnapChat -- at least anecdotally -- is exploding.

????Learn to tweet. Your boss expects it

????You know the old guy who's been at the company forever and still can't figure out email? If you don't get up to speed on social media in 2014, you'll be that guy. Compared to last year, there are 13 times as many jobs advertised on Indeed.com that mention the use of social media. "We are seeing an increased demand for social savvy candidates across the business -- from human resources to product to customer service," Amy Crow, Indeed's communication director told Quartz earlier this year. Not only are departments like marketing, sales, and customer service expected to be on Twitter (TWTR) and Facebook, teams as diverse as R&D, logistics, and HR are increasingly using internal networks like Yammer to streamline operations. Social media has grown so critical to the workplace, in fact, that major universities are beginning to offer certificate programs for socially inept corporate types to get up to speed.