????傳統的藍光和DVD光盤依然是重要的收入來源，像福克斯這樣的電影公司正在通過增強版實境游戲等新功能吸引技術愛好者。《金剛狼》的4D“子彈頭列車戰斗”體驗是一款發布于谷歌電子市場和iTunes的免費應用，它可以與這部電影任何一種基于光盤的版本相連接，讓影迷從多個角度親身體驗休?杰克曼飾演的金剛狼與日本犯罪集團的戰斗場景。在結尾部分，用戶甚至可以拍攝一張自拍照（金剛狼爪當然是必不可少的背景），還可以把照片分享到Facebook和Twitter上。

????“許多非常出色的工具不僅可以讓人們參與到電影之中，還可以把電影與其他事物——比如人們正在玩的游戲——連接在一起，”曼高德說。“福克斯公司正在投入巨大的精力，希望讓影迷們以前所未有的方式融入電影。他們正在打造的4D世界真的很酷。”

????《金剛狼》的多點觸控體驗是另一個跨媒體步驟。這款發布于iTunes iBookstore書店的免費應用是一本50頁的數字圖書。書中包含幕后花絮的鏈接，前期視覺開發，以及一些關于電影和漫畫的互動性背景材料。

????參加2013年圣地亞哥動漫展(San Diego Comic Con 2013)時，曼高德和杰克曼為動漫迷們帶來了這本專為他們設計、極富技術沖擊力的數字圖書。它所支持的是當今世界最受歡迎的漫畫人物之一。金剛狼也將成為菲爾德娛樂公司(Feld Entertainment)和漫威娛樂公司(Marvel Entertainment)即將主辦的“奇跡宇宙展！”(Marvel Universe Live!)的重要角色之一。在《X戰警：逆轉未來》(X-Men: Days of Future Past )和尚未命名的《金剛狼》續集中，杰克曼將再次扮演這個角色。

????“影迷們非常喜歡金剛狼反英雄的一面，以及他并不認為自己是超級英雄這個事實，”曼高德說。“他對人類持懷疑態度，這的確是一個非常奇妙的要素。從武士電影到約翰?韋恩和克林特?伊斯特伍德扮演的美國西部片角色，這一直是英雄人物的特征之一。”

????早在1995年，曼高德就執導了他的第一部獨立電影《說不出的情話》(Heavy)。當時距離眾籌網站Kickstarter的出現還有很長一段時間，眾籌還遠遠不是籌集電影拍攝資金的主流方式。

????“我第一部電影的資金并沒有采用眾籌方式，當時還沒有這樣的平臺，但《說不出的情話》的拍攝資金確實來自一筆筆5,000和1萬美元的投資，”曼高德說。“年輕的電影制作人其實擁有許多籌資渠道，他們完全可以采用全新的籌資技術募集25萬美元左右的資金，拍攝出一部真正個性化的電影。我剛剛看到哈爾?哈特利正在Kickstarter上為他的獨立電影《內德的步槍》(Ned Rifle)籌集資金，他是我非常欽佩的一位導演。”

????“我認為，這是一種非常好的方式，它可以讓觀眾親身參與非常昂貴的電影制作過程。獨立電影一直在努力尋找某種平衡，它面臨的不僅僅是令人氣餒的現實——由于電影現在似乎越來越多地圍繞著電影公司的帳篷桿來拍攝，獨立電影的拍攝比過去更艱難了。然而，在某種程度上，這或許是完全脫離片場系統來拍攝電影的新機遇。”

????隨著亞馬遜、網飛(Netflix)和YouTube等流媒體娛樂帝國的崛起，傳統的片場系統也在不斷演化。曼高德表示，每家制作機構和每位導演現在都非常重視流媒體。

????“看到許多流媒體平臺業已成為向廣大受眾提供娛樂和藝術作品的重要渠道之后，那些過去輕視這些平臺的業內人士都懊悔不已，”他說。“人們正在探索各種途徑。我不知道還有哪位電影制片人不欽佩網飛或有線電視網絡的分銷力量。這些是你無法在電影中獲得的機遇。拜這些全新的傳播方式所賜，我們現在有很多方式繞過許多令電影人頭痛的事情，無論是向喜歡在影院觀看大片的老年群體營銷電影的難度，還是有可能嚴格限制獨立制片人的評級系統。”

????詹姆斯?曼高德，這位正處于事業巔峰期的導演正在順應娛樂產業的演變趨勢，使用一切有可能利用的傳播渠道，讓電影《金剛狼》進入筆記本電腦、電視、游戲機和平板電腦前的眼球之中。（財富中文網）

????譯者：葉寒??

????The traditional Blu-ray and DVD discs are still important to the bottom line, and studios like Fox are luring technophiles through new features like augmented reality gaming. The Wolverine 4D Bullet Train Battle experience is part of a free Google Play and iTunes app that connects to any disc-based version of the film, allowing fans to experience a fight scene between Hugh Jackman's Wolverine and the Yakuza first-hand from multiple angles. Users can even snap a selfie at the end (complete with requisite Wolverine claws) and share their pic on Facebook and Twitter.

????"There are a lot of great tools for getting people involved in movies and getting movies connected to other things like gaming that people are doing," said Mangold. "Fox is putting a lot of effort into trying to reach people through movies in ways that we haven't before. The 4D world that they're building is really cool. "

????The Wolverine Multi-Touch Experience is another transmedia step for the franchise. The free app in the iTunes iBookstore is a 50-page digital book with links to behind-the-scenes footage, pre-visuals development, and interactive background materials on the movie and comics.

????Designed for the comic book fanboys that Mangold and Jackman visited with at San Diego Comic Con 2013, this onslaught of technology supports one of the most popular comic book characters in the world today. Wolverine will be featured in the upcoming Marvel Universe Live! show from Feld Entertainment and Marvel Entertainment. And Jackman reprises the role in X-Men: Days of Future Past and the untitled The Wolverine sequel.

????"Fans like the antihero aspect of the Wolverine and the fact that he doesn't embrace his superhero-ness," said Mangold. "He has a skeptical view of humanity, which is a really magical and wonderful ingredient that has been a part of heroes in films from the Samurai films to Western characters that John Wayne and Clint Eastwood played."

????Mangold directed his first feature, Heavy, back in 1995. That was long before Kickstarter and crowdfunding was an established way to raise money for movies.

????"My first feature wasn't crowdfunded -- there was no such thing at the time -- but it was a collection of $5,000 and $10,000 investments that allowed us to make Heavy," said Mangold. "There's a lot that can happen for young filmmakers when you can find a way to make your film, for a quarter of a million dollars or less and use new financing technology to actually still get a really personal film out there. I just saw that a filmmaker I really admire, Hal Hartley, is raising money for his feature Ned Rifle on Kickstarter.

????"I think it's an awesome way to involve an audience in the production of a very costly medium. Independent films have been struggling to find some balance in the face of -- not only the fact that it's harder to make independent movies because movies seem to exist more and more built around tentpoles now for studios -- but in some way it may be a new opportunity for movies to get made completely outside the studio system."

????That traditional studio system is also evolving with the advent of streaming entertainment empires like Amazon, Netflix (NFLX), and YouTube. Mangold said every agency and every director is taking streaming seriously.

????"Anyone who held up their nose at some of these platforms in the past has gotten burnt by seeing a good number of them become very serious delivery methods for delivering entertainment and art to a large audience," he said. "People are exploring every avenue now. I don't know a single filmmaker who doesn't admire what's going on on Netflix or on cable. These are really opportunities that you can't do in movies, whether it's the difficulty in marketing to an older crowd who appreciates more sophisticated movies in theatrical release, or it's also the rating system which can be quite restrictive on independent filmmakers. There are a lot of ways around that stuff now given all these new delivery methods."

????Now at the top of his game, the director is using every possible delivery method to get The Wolverine in front of eyeballs on laptops, TVs, game consoles, and tablets as part of entertainment landscape evolves.